Job Description

Position Title: Digital Marketing Executive
Department: Marketing
Reports To: Marketing Manager/Head of Marketing
Location: Mumbai
Employment Type: Full-time
About Us:
Real Estate Developer & Advisory Firm specializing in residential and commercial properties.
We are dedicated to providing top-notch services to our clients and are seeking a highly motivated and creative Digital Marketing Executive to join our dynamic team.
Job Summary:
The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote our properties and services.
This role requires a combination of creativity, strategic thinking, and technical skills to increase brand awareness, drive traffic to our website, and generate leads.
Key Responsibilities:
Digital Marketing Strategy:

• Develop and execute digital marketing strategies to achieve company goals.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.

Content Creation:

• Create engaging and high-quality content for various digital platforms, including social media, website, email campaigns, and blogs.
• Collaborate with the design team to produce visual content such as infographics, videos, and banners.

Social Media Management:

• Manage and grow the company\'s presence on social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Plan and execute social media campaigns to drive engagement and increase followers.

SEO/SEM:

• Optimize website content and structure for search engines (SEO).
• Plan and execute pay-per-click (PPC) campaigns (Google Ads, social media ads) to drive targeted traffic and generate leads.

Email Marketing:

• Design and implement email marketing campaigns to nurture leads and keep clients informed about new listings and company updates.
• Analyze email campaign performance and make data-driven improvements.

Analytics and Reporting:

• Monitor and analyze the performance of all digital marketing campaigns using tools such as Google Analytics.
• Prepare regular reports on campaign performance, ROI, and key metrics to present to management.

Lead Generation:

• Develop and implement strategies to generate leads through digital channels.
• Work closely with the sales team to ensure the quality and quantity of leads meet company objectives.

Collaborations and Partnerships:

• Identify and engage with influencers and potential partners to enhance brand visibility.
• Manage relationships with external agencies and vendors as needed.

Qualifications:

• Education: Bachelor\'s degree in Marketing, Business, Communications, or a related field.
• Experience: 2-3 years of experience in digital marketing, preferably in the real estate industry.
• Skills:

• Strong understanding of digital marketing concepts and best practices.
• Proficiency in marketing software and tools (Google Analytics, Google Ads, social media management tools, email marketing platforms).
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team.

Preferred Qualifications:

• Experience with CRM software.
• Knowledge of HTML/CSS.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.