Job Description

We're seeking a creative and data-driven Digital Marketing Executive to elevate our interior design brand online, attract qualified leads, and drive engagement through strategic digital campaigns. This role requires a keen eye for design, understanding of visual platforms, and expertise in SEO, paid media, and content creation specific to the home decor/interiors industry.Key Responsibilities

Strategy & Planning:

Develop and implement comprehensive digital marketing strategies aligned with business goals, focusing on lead generation for design consultations and product sales.

Content Creation & Management:

Oversee the creation of visually appealing content (images, videos, case studies, blog posts) for the website, social media (Instagram, Pinterest, Facebook), and email newsletters, ensuring brand consistency.

SEO & SEM:

Conduct keyword research (e.g., "modern interior design [city]", "luxury home decor"), optimize website and content for search engines, and manage Google Ads campaigns (Search & Display) to capture high-intent customers.

Social Media Management:

Plan, schedule, and execute engaging social media campaigns, manage community interaction, and run targeted ads to showcase portfolio projects and drive traffic.

Email Marketing:

Develop and send targeted email campaigns, newsletters, and promotional materials to nurture leads and retain clients.

Campaign Management:

Launch and optimize paid advertising campaigns (PPC, Social Ads) across platforms, managing budgets, A/B testing, and maximizing ROI.

Analytics & Reporting:

Monitor website traffic (Google Analytics), campaign performance, and KPIs, providing regular reports and actionable insights to the team.

Collaboration:

Work closely with interior designers, content creators, and sales teams to ensure cohesive messaging and effective campaign execution.

Market Trend Monitoring:

Stay updated on digital marketing trends, competitor activities, and interior design industry shifts.

Qualifications & Skills:

Proven experience in digital marketing, preferably with an interior design, home decor, or luxury goods company. Strong understanding of SEO, SEM (Google Ads), Social Media Marketing (especially visual platforms), and Email Marketing.
Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person