Job Description

Summary

The Digital Marketing Executive is the key person in charge of executing the company's digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.

The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions. If you're looking to embark on a digital marketing career and want to find out what it entails, please join with us.

Roles and Responsibilities

Developing and implementing digital marketing strategies that align with overall business goals and objectives. Managing and optimizing all digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing. Conducting research and analysing data to identify trends, insights, and opportunities for improvement. Creating and managing digital marketing budgets, tracking ROI and KPIs, and presenting performance reports to senior management. Staying up-to-date with the latest digital marketing trends and best practices, and integrating them into the company's marketing strategies. Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media platforms. Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness. Be actively involved in SEO efforts (keyword, image optimization, etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels. Provide creative ideas for content marketing and update the website. Collaborate with designers to improve user experience. Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.) Acquire insight into online marketing trends and keep strategies up-to-date. Conducting competitor analysis and market research to identify areas of opportunity and potential threats to the business. Skills and experience in creative content writing. Analytical mindset and critical thinking. Excellent communication and interpersonal skills.
Preferred Skills

Excellent understanding of digital marketing concepts and best practices Working knowledge of ad serving tools Perfect knowledge of web analytics tools Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills
Job Types: Full-time, Permanent

Pay: ?12,000.00 - ?20,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person