Job Description

Digital Marketing Executive (Google & Meta Ads Specialist)

Department:

Digital Marketing

Location:

Cochin, Kerala

Reporting To:

Digital Marketing Manager

Job Summary:

We are looking for an experienced and results-driven

Digital Marketing Executive

who specializes in

Google Ads

and

Meta (Facebook & Instagram) Ads

. The ideal candidate should have strong hands-on experience in paid campaigns, performance marketing, lead generation, and campaign optimization.

Key Responsibilities: Paid Advertising - Google & Meta Ads

Create, manage, and optimize

Google Ads

campaigns (Search, Display, Video, Shopping). Run and monitor

Meta Ads

across Facebook and Instagram (Traffic, Lead Gen, Awareness, Conversion campaigns). Conduct keyword research, audience targeting, and competitor analysis. Manage ad budgets, adjust bids, and ensure cost-effective performance (CPC, CPL, CPA). A/B test creatives, copy, landing pages, and audience sets to improve ROI.

Performance Monitoring & Reporting

Track and analyze campaign metrics using

Google Analytics

, Ads Managers, and reporting dashboards. Prepare weekly and monthly performance reports. Identify trends, insights, and recommendations for continuous improvement.

Creative Coordination

Coordinate with the design team to develop creative ad banners, videos, and landing pages. Suggest improvements in creatives and content for better engagement and conversion.

Lead Generation & Conversion

Plan and execute targeted lead-generation campaigns. Work closely with sales teams to ensure quality of leads and conversions. Optimize funnels to improve conversion rates.

Technical Skills Required:

Hands-on experience with

Google Ads Manager

Strong knowledge of

Meta Ads Manager

Google Analytics / GA4 Keyword Planner, GTM (added advantage) Understanding of SEO basics (bonus) Good command of Excel/Sheets for campaign reporting

Qualifications & Experience:

Bachelor's degree in Marketing, Business, or related field.

1-3 years of experience

in Digital Marketing (Paid Ads). Certifications from Google or Meta are an added advantage.

Soft Skills:

Strong analytical and problem-solving skills Good communication and teamwork ability Attention to detail and data accuracy Ability to work in a fast-paced environment
Job Types: Full-time, Permanent

Pay: ?16,000.00 - ?30,000.00 per month

Benefits:

Leave encashment Paid time off
Experience:

Google Ads: 1 year (Required) Meta Ads: 1 year (Required)
Work Location: In person