Job Description

We are looking for a highly motivated

Digital Marketing Executive

to join our team. The ideal candidate should have expertise in

SEO, Google Ads, Social Media Marketing (SMM)

. You will be responsible for developing and executing digital marketing strategies to enhance brand visibility, generate leads, and drive online growth.

Key Responsibilities:Search Engine Optimization (SEO):

Conduct keyword research and implement SEO strategies to improve website rankings. Optimize website content, meta tags, and URLs for on-page SEO. Monitor and analyze website traffic using tools like Google Analytics and Search Console. Build high-quality backlinks and manage off-page SEO activities.

Google Ads & PPC Campaigns:

Plan, create, and manage

Google Ads

campaigns (Search, Display, Shopping, Video, and Performance Max). Conduct keyword research, bid adjustments, and A/B testing for ad performance optimization. Monitor PPC campaigns and optimize ROI while managing ad budgets. Create compelling ad copies and landing pages to improve conversions.

Social Media Marketing (SMM):

Develop and implement social media strategies for platforms like

Facebook, Instagram, LinkedIn, Twitter, and YouTube

. Create and schedule engaging posts, reels, and ads to enhance audience engagement. Monitor social media trends and optimize content accordingly. Manage social media ad campaigns and track performance.

Requirements:

Bachelor's degree in Marketing, Business, or a related field. Proven experience in

SEO, Google Ads, and Social Media Marketing

. Hands-on experience with

Google Analytics, Google Ads Manager, Meta Ads Manager, and other marketing tools

. Strong analytical skills and data-driven mindset. Excellent communication and creativity skills. Ability to work independently and as part of a team.
Job Type: Full-time

Ability to commute/relocate:

Nadakkavu, Calicut - 673006, Kerala: Reliably commute or planning to relocate before starting work (Required)
Experience:

Digital marketing: 1 year (Preferred)
Work Location: In person