Job Description

We are seeking a skilled and results-driven

Digital Marketing Executive

to support our online marketing initiatives. The ideal candidate will have a strong understanding of SEO, SEM, Google Ads, Meta Ads, and digital campaign execution, along with hands-on experience in lead generation -- preferably in the

real estate sector

.

Key Responsibilities:

Assist in developing and executing digital marketing strategies to enhance brand visibility and generate qualified leads. Plan, implement, and optimize campaigns across

Google Ads

,

Meta (Facebook & Instagram)

, and

YouTube

. Conduct keyword research, manage website SEO (On-page, Off-page, and Technical), and track performance. Support content marketing initiatives, including blog updates, landing pages, and ad creatives. Monitor and manage paid campaigns to ensure high ROI and effective lead generation. Track and analyze campaign KPIs such as

CPL (Cost Per Lead)

, conversion rate, and engagement metrics. Collaborate with sales and design teams to align marketing campaigns with business goals. Stay updated with digital marketing trends, competitor activities, and best practices. Maintain the company's online presence and reputation across digital and social platforms. Coordinate with developers/designers to ensure optimized landing pages and user experience.

Required Skills & Competencies:

Good understanding of

SEO (On-page, Off-page, Technical)

. Practical experience with

Google Ads

,

Meta Ads Manager

, and

Google Analytics (GA4)

. Hands-on experience with

lead generation campaigns

, preferably in the real estate industry. Knowledge of

email marketing

,

marketing automation

, and

CRM tools

(e.g., HubSpot, Zoho). Familiarity with

Google Tag Manager

,

Search Console

, and A/B testing tools. Strong analytical and reporting skills with attention to campaign performance metrics. Excellent communication, coordination, and time-management skills.

Preferred Qualifications:

Bachelor's degree

in Marketing, Digital Media, or a related field.

Real Estate or Property Marketing

experience is a strong advantage.

Certifications

in Google Ads, SEO, or Digital Marketing are preferred.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person