Job Description

Are you a strategic thinker with a passion for driving online visibility and maximizing conversions? We are seeking a talented Digital Marketing Specialist to join our team and take a lead role in implementing innovative digital marketing strategies. As a key player, you will contribute to the success of our online presence by leveraging your expertise in SEO, SEM, and digital advertising on various platforms.

Responsibilities

Develop and implement comprehensive media strategies across multiple digital channels, aligning with overall marketing objectives. Collaborate closely with the viewership and engagement team to enhance click-through rates, watch time, website visits, and email subscriptions. Demonstrate a strong understanding of campaign performance measurement, optimizing key performance indicators (KPIs) based on objectives, and consistently delivering strong results through testing and ongoing optimization. Work with cross-functional teams, including Design, Graphics, Program, Studio Operations, and Playlist, to manage processes and generate insightful campaign reports with optimization recommendations. Collaborate with the program team to understand and execute content strategies that align with our brand voice, target audience, and marketing objectives. Collect and analyze data from competitive reports, forecast effective target audiences, and understand their behavior and habits to determine appropriate media channels. Proactively monitor the digital landscape, identify trends, and recommend strategic partners for upcoming campaigns. Researching and implementing content recommendations for organic SEO success

Skills

Develop and execute keyword strategies aligned with monthly program and content objectives. Monitor campaign performance, identify underperforming elements, and implement optimizations or pauses as needed. Conduct in-depth analysis to maximize ROI and optimize ad spend. Generate comprehensive Google Ads performance reports. Develop and implement promotional strategies weekly show and other programs. Leverage multiple digital channels to effectively disseminate content and drive engagement. Collaborate with the content team to maintain consistent messaging and brand identity. Conduct in-depth analysis of website traffic, social media engagement, and email open rates. Generate detailed reports on campaign performance utilizing Google Analytics, social media analytics, and ad data. Create visually compelling presentations showcasing paid ad, annual and seasonal promotion, and monthly digital media team performance. Maintain accurate and up-to-date website content, including prayer schedules, mass timings, and testimonies. Optimize website for search engines (SEO) through on-page and off-page strategies. Utilize Hubspot CRM for landing page management and SEO optimization. Develop and execute engaging content across multiple social media platforms (YouTube, Facebook, X, Twitter, Instagram). Monitor social media analytics to inform strategy adjustments. Coordinate live streams for UK Mass, Ireland Mass, German Mass, and other special events. Manage Google My Business listings and ensure accurate event information. Maintain up-to-date Wikipedia content and linked data. Collaborate effectively with the team to achieve overall marketing objectives. YouTube Copyright Claim submission and follow-ups ,Other works as assigned by team/HOD

Job Details

Job Location: Windfall Productions PVT LTD, Infopark Koratty, India Career Level: Intermediate Level Employment Status: Full Time Experience: 2-4 years Residence Location: India
Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

* Health insurance