Job Description

A

Digital Marketing Executive

plays a crucial role in planning, implementing, and managing digital marketing strategies to promote a company's products, services, or brand. Here's an overview of the typical job role:

Key Responsibilities:

Strategy Development:

Develop and implement comprehensive digital marketing strategies aligned with business goals. Identify target audiences and create digital campaigns that engage, inform, and motivate.

Content Creation & Management:

Manage content creation for various digital platforms including websites, blogs, social media, and email campaigns. Work closely with content creators and designers to produce high-quality content.

SEO & SEM:

Optimize website content for search engines to improve organic search rankings (SEO). Manage pay-per-click (PPC) campaigns on platforms like Google Ads to drive targeted traffic (SEM).

Social Media Management:

Develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Monitor and engage with audiences, analyzing performance metrics to improve strategies.

Email Marketing:

Design, test, and execute email marketing campaigns. Segment email lists and ensure emails are relevant and engaging to different audience segments.

Analytics & Reporting:

Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, etc. Provide regular reports on key performance indicators (KPIs) and suggest improvements.

Budget Management:

Manage digital marketing budgets, ensuring effective allocation of resources. Track spending and ensure campaigns are cost-effective.

Collaboration:

Work closely with other departments such as sales, IT, and customer service to align marketing efforts. Coordinate with external agencies or freelancers when necessary.

Staying Updated:

Keep up-to-date with the latest trends and best practices in digital marketing, social media, SEO, SEM, and other relevant fields.

Skills Required:

Technical Skills:

Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEO tools, email marketing software).

Analytical Skills:

Ability to analyze data and draw actionable insights.

Creativity:

Innovative approach to creating engaging content and campaigns.

Communication:

Strong written and verbal communication skills.

Project Management:

Ability to manage multiple projects simultaneously and meet deadlines.
Job Type: Full-time

Pay: ₹9,879.44 - ₹29,089.60 per month

Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 4 years (Preferred) total work: 2 years (Preferred)
Work Location: In person