Job Description

1. Social Media Management

Plan, create, and publish engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Monitor social media trends, hashtags, and competitor activities. Increase followers, engagement, and reach through organic and paid strategies.

2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Optimize website content, blogs, and landing pages for better ranking. Conduct keyword research and implement on-page/off-page SEO strategies. Manage Google Ads campaigns and analyze their performance.

3. Content Creation & Marketing

Develop creative content (posts, reels, blogs, videos, emailers, etc.) aligned with brand goals. Coordinate with designers and video editors for high-quality visuals. Ensure brand consistency across all platforms.

4. Online Reputation Management (ORM)

Monitor and respond to online reviews, comments, and queries. Encourage customers to share positive feedback and manage negative reviews. Maintain brand image on Google reviews, Justdial, and other platforms.

5. Lead Generation & Campaigns

Plan and execute digital campaigns to generate quality leads. Track conversion rates and optimize campaigns for better ROI. Collaborate with the sales team to ensure lead nurturing.

6. Analytics & Reporting

Track, measure, and report digital marketing performance (followers, reach, impressions, clicks, leads). Use tools like Google Analytics, Facebook Insights, and LinkedIn Analytics. Provide weekly/monthly reports to management with insights and recommendations.

7. Email & WhatsApp Marketing

Design and send email campaigns/newsletters. Manage WhatsApp broadcasts and campaign promotions. Segment audiences for personalized communication.

8. Event & Campaign Support

Promote upcoming events, webinars, and programs online. Create buzz through teaser posts, countdowns, and live updates. Ensure coverage of program photos and videos on digital platforms.

9. Collaboration & Coordination

Work closely with the design, sales, and management teams. Share updates, campaign plans, and progress reports regularly. Ensure timely execution of digital marketing activities.

10. Continuous Improvement

Stay updated with digital marketing trends, tools, and best practices. Experiment with new strategies for better engagement and lead generation. Continuously improve content, campaigns, and digital presence.
Job Types: Full-time

Job Type: Full-time

Pay: ₹16,000.00 - ₹22,000.00 per month

Benefits:

Health insurance Provident Fund
Experience:

Digital marketing: 1 year (Required)
Work Location: In person