Job Description

We are seeking a dynamic and data-driven

Digital Marketing Executive

with at least

1 year of hands-on experience in performance marketing and SEO

. You'll be responsible for executing strategies that drive measurable results across paid campaigns and organic search, working closely with our content, design, and product teams.

Key Responsibilities:

Performance Marketing:

Plan, execute, and optimize paid campaigns across

Google Ads, Facebook/Instagram, LinkedIn

, and other platforms. Monitor key KPIs such as

CPC, CPA, ROAS

, and conversion rates. Run A/B tests on creatives, ad copies, and landing pages. Track budgets and ensure cost-effective campaign performance.

Search Engine Optimization (SEO):

Conduct

keyword research

,

on-page optimization

, and

technical SEO audits

. Optimize website content, meta tags, and internal linking structures. Monitor search rankings and organic traffic performance using tools like

Google Search Console

,

SEMrush

, or

Ahrefs

. Collaborate with content teams to ensure SEO best practices are followed.

Requirements:

1+ years of experience in

Digital Marketing

, with proven expertise in

performance marketing

and

SEO

. Experience managing campaigns on platforms like

Google Ads

,

Meta Ads

, etc. Working knowledge of SEO tools and analytics platforms (Google Analytics, SEMrush, Ahrefs, etc.). Strong analytical skills and ability to derive insights from data. Basic knowledge of

HTML

,

Google Tag Manager

, and

WordPress

is a plus. Excellent communication and organizational skills. Ability to work independently and manage multiple projects.

Nice to Have:

Google Ads or Meta Blueprint certifications. Experience with

email marketing

,

CRM tools

, or

marketing automation

. Prior experience working in a

startup

or

fast-paced digital agency

.
Job Type: Full-time

Pay: ₹9,441.91 - ₹29,915.50 per month

Benefits:

* Work from home