Job Description

We are seeking a skilled and results-driven

Digital Marketing Specialist

to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing strategies--particularly leveraging Google Marketing platforms. Key responsibilities include using tools such as social media, search engines, email marketing, and online advertising to increase brand awareness, generate leads, and drive sales.

various digital channels--especially Google Marketing platforms.

Key Responsibilities:

Plan and execute all digital marketing campaigns, including SEO/SEM, social media, email marketing, and display advertising.

Plan and implement digital campaigns across Google platforms such as Google Ads (Search, Display, YouTube), Google Analytics, and Google My Business.

Manage the company's online presence across digital channels including Google, Facebook, Instagram, and LinkedIn.

Promote the company's products or services to enhance online visibility, drive website traffic, and convert leads.

Create and manage engaging content for social media platforms, blogs, and email newsletters.

Monitor and analyse website traffic and user engagement using tools like Google Analytics and Google Search Console.

Continuously optimize campaigns to improve performance, conversion rates, and ROI.

Conduct competitor and industry research to identify new marketing opportunities.

Collaborate with internal teams (sales, design, content) to align marketing strategies and ensure cohesive messaging. Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) and monitor their performance.

Analyse campaign performance and prepare detailed reports using analytics tools.

Work closely with design and content teams to create compelling ad creatives and landing pages.

Preferred Skills & Experience:

Minimum 2 years of experience in

Google Ads Management and classified ad posting

,

Google Analytics, Facebook Business Manager

,

Mailchimp,

etc, and other Social Media marketing tools. Strong understanding of SEO, SEM, and PPC strategies. Ability to interpret data and use it to optimize campaigns. Excellent communication and project management skills. Bachelor's degree in Marketing, Business, or a related field. Analytical mindset and data-driven thinking. Strong understanding of current online marketing concepts and best practices. Excellent written and verbal communication skills.
Job Types: Full-time, Permanent

Pay: ?200,000.00 - ?500,000.00 per year

Education:

Bachelor's (Preferred)
Experience:

SEO: 3 years (Preferred) Social media management: 3 years (Preferred) Google Analytics 360: 3 years (Preferred) Digital marketing: 3 years (Preferred) * total work: 3 years (Preferred)