Job Description

A Digital Marketing Executive is responsible for planning, developing, implementing, and managing digital marketing campaigns to promote a company's products or services. This role involves creating and optimizing content, analyzing data, and using various digital marketing tools to improve campaign performance and drive business growth.

Key Responsibilities:

Campaign Management:

Planning, executing, and managing digital marketing campaigns across various online platforms (e.g., social media, email, search engines).

Content Creation and Optimization:

Creating engaging content (e.g., website copy, blog posts, social media updates) and optimizing it for search engines (SEO) and user experience.

Data Analysis and Reporting:

Tracking and analyzing campaign performance using tools like Google Analytics, Salesforce, and Eloqua, and generating reports to identify areas for improvement.

Social Media Management:

Developing and managing social media strategies, creating content, and engaging with followers.

SEO/SEM:

Conducting keyword research, optimizing website content, and managing paid search campaigns (e.g., Google Ads) to improve website visibility and drive traffic.

Email Marketing:

Developing and executing email marketing campaigns, including segmentation, personalization, and A/B testing.

Budget Management:

Managing digital marketing budgets and ensuring efficient allocation of resources.

Staying Updated:

Keeping up with the latest digital marketing trends, best practices, and technologies.

Collaboration:

Working closely with other teams (e.g., sales, product development) to ensure consistent brand messaging and campaign alignment.
Skills and Qualifications:

Strong understanding of digital marketing principles and best practices. Proficiency in various digital marketing tools (e.g., Google Analytics, social media management platforms, email marketing software). Bachelor's degree in marketing or a related field (preferred).
Job Type: Full-time

Pay: From ?20,000.00 per month

Ability to commute/relocate:

Kaloor, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Required)
Experience:

Digital marketing: 2 years (Required)
Location:

Kaloor, Kochi, Kerala (Required)
Work Location: In person

Application Deadline: 31/07/2025
Expected Start Date: 31/07/2025