Job Description

We are seeking a highly motivated and creative Digital Marketing Specialist with 2+ years of experience to develop, implement, and optimize digital marketing campaigns across multiple channels.

The ideal candidate should have hands-on experience in SEO, PPC, social media, email marketing, and content strategy. You will be responsible for driving brand awareness, lead generation, and customer engagement while analyzing performance metrics to ensure ROl.

Responsibilities

Campaign Management: Plan, execute, and monitor/manage digital marketing campaigns (SEO, PPC, social media, email, content marketing).

SEO & Content Optimization: Conduct keyword research, optimize website content, and improve organic search rankings.

Paid Advertising: Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid channels to maximize conversions.

Social Medi Management and Social Media Marketing: Develop and execute social media strategies to increase engagement and brand visibility.

Email Marketing: Create and manage email campaigns, automation workflows, and lead nurturing sequences.

Analytics & Reporting: Track KPIs using Google Analytics, Google Search Console, and other tools to measure campaign effectiveness.

Conversion Rate Optimization (CRO): A/B test landing pages, CTAs, and ads to improve performance.

Marketing Automation: Utilize tools like HubSpot, Mailchimp, or similar platforms for lead generation and nurturing.

Competitor Analysis: Research industry trends and competitor strategies to stay ahead.

Design marketing content like posters and videos for promotional content/ product insight, logos etc. Photo and Video editing.

Preform any other tasks assigned by the management which maybe considered important for sales and marketing activities.

Key Skills:

2+ years' experience (Mandatory) in a digital marketing preferably in a digital marketing agency.

Bachelor's degree in marketing, communication or a related field.

Knowledge in content creation and required/essential Software.

Excellent communication skills in English, Hindi & Malayalam, Arabic is a plus.

Job Type: Full-time

Pay: ₹240,000.00 - ?360,000.00 per year

Benefits:

Cell phone reimbursement Internet reimbursement
Schedule:

Day shift Weekend availability
Supplemental Pay:

Yearly bonus
Ability to commute/relocate:

Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Required)
Experience:

Digital marketing: 2 years (Required)
Language:

English (Required) Hindi (Required) Malayalam (Required) Arabic (Preferred)
Work Location: In person

Application Deadline: 30/07/2025
Expected Start Date: 01/08/2025