Job Description

About Weft:

Weft Technologies is a digital product hub building next-gen solutions for logistics, healthcare, legal tech, and D2C. We blend design, code, and growth strategy to help ambitious founders scale fast. We are seeking a motivated and detail-oriented

Digital Marketing Executive

with 6 months to 1 year of experience, specializing in

Social Media Marketing (SMM)

and

Paid Ads

. The ideal candidate will assist in creating, managing, and optimizing social media campaigns and paid advertising efforts to drive brand awareness, engagement, and conversions.

Key Responsibilities:

> Manage and grow company social media accounts (Facebook, Instagram, LinkedIn, etc.)

> Plan and schedule engaging content using tools like Meta Business Suite

> Monitor daily activity, respond to comments/messages, and build community engagement

> Coordinate with the design/content team for creatives and captions

> Track and analyze SMM performance metrics and suggest improvements

> Set up, monitor, and optimize paid ad campaigns on platforms like:

Meta (Facebook/Instagram) Ads

Google Ads

> Conduct basic keyword research, audience targeting, and budget allocation

> Analyze ad performance and prepare weekly/monthly reports

> A/B test ad creatives and copies to improve ROI

Skills & Tools Required:

> Basic to intermediate knowledge of:

Meta Ads Manager Google Ads Dashboard Google Analytics > Understanding of audience segmentation and campaign goals (Traffic, Conversions, Reach, etc.)
> Strong communication skills and creativity

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Schedule:

Monday to Friday Morning shift
Work Location: In person

Expected Start Date: 08/07/2025