Job Description

Location:

Kochi, Kerala

Experience:

Minimum 2 Years

Industry:

Education & Training

Company:

Nexgen Institute

About Nexgen Institute:

Nexgen Institute is a leading technical training center in Kerala, specializing in Mobile Technician Courses, Tablet Repairing, and advanced certification programs. We're committed to empowering the next generation of mobile technicians and technology professionals through hands-on training and real-world exposure.

Job Summary:

We are seeking a creative and results-driven

Digital Marketing Executive

to join our team. The ideal candidate will have

at least 2 years of experience

in digital marketing and should be

proficient in video shooting and basic graphic design

. You will play a crucial role in promoting our training programs, increasing online visibility, generating leads, and supporting brand awareness campaigns.

Key Responsibilities:

Plan, execute, and monitor paid and organic digital marketing campaigns across platforms (Google Ads, Meta, etc.) Develop and implement SEO strategies to improve website ranking and traffic Create and manage social media content calendars (Instagram, Facebook, YouTube) Shoot and edit videos for student testimonials, course highlights, and institute promotions Design basic marketing creatives (banners, posters, reels, stories) using tools like Canva, Photoshop, or similar Track campaign performance using Google Analytics, Meta Insights, and other tools, and report on KPIs Collaborate with the content and academic teams to ensure campaign relevance and alignment with course offerings Suggest improvements to boost engagement, conversions, and audience growth

Requirements:

Minimum

2 years of digital marketing experience

, preferably in the education or training sector Strong knowledge of

Google Ads, Meta Business Suite, SEO, and content marketing

Hands-on experience with

video shooting and editing tools

(like DSLR/Mobile, CapCut, Premiere Pro, etc.) Basic skills in

graphic design

(Canva, Photoshop, Illustrator, or similar) Good communication Skills Ability to work independently and manage multiple projects simultaneously

Preferred Qualifications:

Bachelor's degree in Marketing, Communications, Media, or related field Knowledge of local trends and student behavior in Kerala Experience in lead generation campaigns and performance marketing

Salary:

Based on experience and skills

Working Days:

Monday to Saturday(Holidays and second Saturday Will Be Leave)

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

Day shift Weekend availability
Work Location: In person