Job Description

Digital Marketing Executive - Food Franchise

Location:

HSR Layout, Bangalore

Experience:

1-5 Years (Food / FMCG / Franchise preferred)

Job Type:

Full-time

About the Company

Naati Ruchi is a fast-growing Indian food franchise brand dedicated to delivering authentic traditional flavors through high-quality pickles, snacks, sweets, and spice powders. As we expand our franchise and product reach, we are looking for a creative and performance-driven

Digital Marketing Executive

to strengthen our digital presence and generate quality leads.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across platforms such as Instagram, Facebook, Google, and YouTube Create and manage social media content calendars aligned with brand voice and campaigns Generate qualified leads for franchise sales and product promotions Handle paid advertising (Meta Ads, Google Ads), including planning, execution, and performance tracking Coordinate with designers, content writers, and external agencies as required Monitor analytics, prepare performance reports, and improve campaign ROI Manage website updates, landing pages, and basic SEO activities Engage with customers through social media comments, messages, and online queries Track competitor digital strategies and suggest improvements

Required Skills & Qualifications

Proven experience as a Digital Marketing Executive or in a similar role Strong knowledge of social media platforms, paid ads, and lead generation Basic understanding of SEO, Google Analytics, and Meta Business Suite Good content sense for food, lifestyle, and brand storytelling Ability to analyze data and optimize campaigns Strong communication and coordination skills

Preferred Qualifications

Experience in food, FMCG, hospitality, or franchise-based businesses Knowledge of influencer marketing and local brand promotions Hands-on experience with Canva, ad creatives, or short-form videos

What We Offer

Opportunity to work with a fast-growing food franchise brand Creative freedom and exposure to end-to-end brand building Performance-based growth and learning opportunities Supportive and collaborative work environment

How to Apply

Interested candidates can send their resume to:

naatiruchifoods@gmail.com

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person