Job Description

1. Conceptual Thinking & Growth Planning

Convert

business goals into digital growth strategies

Create

concept-driven campaigns

(not template-based posting) Develop monthly & quarterly

growth roadmaps for brands

Identify new opportunities in

reels, creators, ads, funnels & content formats

2. Social Media Strategy & Execution

Own

end-to-end social media planning

(content ideas ? calendar ? execution) Ensure

brand storytelling, consistency & engagement growth

Work closely with

design, video & content teams

to deliver powerful creatives Drive

platform-specific strategies

(Instagram, Facebook, LinkedIn, YouTube)
3. Performance Marketing & Funnels

Plan and assist in executing

Meta, Google & YouTube campaigns

Understand

audience targeting, creatives, hooks & conversions

Optimize campaigns based on

data, insights & ROI

Think beyond ads:

lead funnels, landing pages & retargeting journeys

4. Ownership, Coordination & Leadership

Take

complete ownership of assigned brands/accounts

Coordinate with internal teams to ensure

timely, quality output

Maintain

discipline, consistency & execution speed

Report performance clearly with

insights, not just numbers

5. Innovation & Scale Mindset

Constantly test

new ideas, formats & growth hacks

Track competitors, market trends & platform updates Use

AI tools, automation & analytics

to improve efficiency Think in terms of

scaling systems, not manual effort

Required Skills & Mindset

2-5 years of experience in

Digital Marketing / Growth Marketing

Strong understanding of

social media strategy + performance marketing

Ability to

conceptualize campaigns

, not just execute tasks Working knowledge of

Meta Ads, Google Ads & analytics tools

Excellent coordination, communication & ownership mindset High consistency, accountability & hunger to grow
Must-Have Attitude (Non-Negotiable)

Think

business first

, not just likes or views Take responsibility instead of waiting for instructions Comfortable with

fast growth, pressure & high expectations

Willing to learn, unlearn & execute at scale
What You Get

Opportunity to be part of a

100X growth journey

Exposure to

large brands, high budgets & leadership decisions

Clear growth path to

Senior Strategist / Digital Lead roles

Performance-driven salary growth
Job Type: Full-time

Pay: ₹45,642.62 - ₹65,592.98 per month

Work Location: In person