Job Description

- Digital Marketing Executive

Institution: Patel Group of Institutions

About the Institution:

Patel Group of Institutions (PGI) is a leading educational hub offering a diverse range of programs in Science, Management, Law, Nursing, and Pre-University education. Our mission is to shape the next generation of leaders through academic excellence, innovation, and holistic development.

We are looking for a passionate and result-driven Digital Marketing Executive to strengthen our online presence and lead generation for admissions across our institutions.

Key Responsibilities:

1. 1. Social Media Management

- Manage and grow the institution's official pages across Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
- Develop and execute content calendars for campus events, achievements, and admission campaigns.
- Plan, post, and monitor creative content -- reels, stories, carousels, posters, and videos.
- Engage with followers, respond to queries, and enhance brand presence organically.

2. 2. Meta Ads (Facebook & Instagram Ads)

- Strategize, create, and optimize Meta Ads campaigns for admissions and brand awareness.
- Target audience segmentation based on demographics, location, and interests (students, parents, professionals).
- Track and analyze campaign performance using CTR, CPC, and ROAS metrics.
- Collaborate with the design team for creative ad copies and visuals.

3. 3. Search Engine Optimization (SEO)

- Conduct keyword research and on-page/off-page SEO for college websites.
- Optimize website pages, blogs, and landing pages for top Google rankings.
- Manage backlinks, technical SEO audits, and improve website Domain Authority (DA).
- Coordinate with the content and development team to implement SEO best practices.

4. 4. Google Ads & Analytics

- Plan and manage Google Search, Display, and YouTube Ads for admissions and course promotions.
- Set up conversion tracking, measure ROI, and generate performance reports.
- Analyze campaign data through Google Analytics and Tag Manager for insights and improvement.

5. 5. Institutional Branding & Coordination

- Support offline marketing campaigns through digital amplification.
- Collaborate with academic and admissions teams to align campaigns with admission goals.
- Track education market trends and competitor activities to refine strategies.

Requirements:

- Bachelor's degree in Marketing, Digital Media, Communication, or related field.
- 1-3 years of experience in Digital Marketing (preferably in Education Sector).
- Proficiency in Meta Business Suite, Google Ads, SEO Tools (Ahrefs, SEMrush, or Uber suggest).
- Strong understanding of Google Analytics, Search Console, and Tag Manager.
- Excellent copywriting and visual communication skills.
- Ability to manage multiple campaigns with attention to detail and deadlines.

Preferred Skills:

- Experience in Education Lead Generation Campaigns.
- Familiarity with CRM tools and admission funnels.
- Basic knowledge of Canva, Photoshop, or video editing tools is a plus.

Compensation:

Commensurate with experience and performance.

Job Types: Full-time, Permanent

Pay: ?350,000.00 - ?600,000.00 per year

Benefits:

Provident Fund
Work Location: In person