Job Description

About the Role

We are seeking a results-driven Digital Marketing professional who can design, manage, and optimize performance-driven ad campaigns across multiple platforms. The ideal candidate will have hands-on experience in running ads on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, Twitter/X, and other relevant channels to drive brand visibility, lead generation, and conversions.

Key Responsibilities

Paid Advertising: Plan, create, and manage ad campaigns on Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads, Twitter/X Ads, and other emerging platforms. Monitor ad performance, optimize campaigns for ROI, and manage budgets effectively. Conduct A/B testing of ad creatives, landing pages, and copy to maximize conversion rates. Social Media & Content Marketing: Develop and execute strategies for social media growth, engagement, and brand awareness. Create engaging ad copies, creatives, and video concepts for different platforms. SEO & SEM: Implement on-page/off-page SEO strategies to improve organic rankings. Work with the content team to align SEO with paid marketing. Analytics & Reporting: Track, analyze, and report campaign performance using Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and other tools. Provide insights and recommendations for continuous improvement. Email & Automation: Manage email marketing campaigns and lead nurturing workflows. Work with CRM/automation tools (HubSpot, Zoho, Mailchimp, etc.) to enhance customer journey. Industry Awareness: Stay up to date with digital marketing trends, competitor activities, and algorithm changes across ad platforms.
Requirements

Bachelor's degree in Marketing, Business, or related field. Proven 3-4 years of experience in managing paid ad campaigns across Google, Meta, LinkedIn, YouTube, Twitter/X, etc. Strong knowledge of SEO, SEM, PPC, Display, and Retargeting campaigns. Proficiency with Google Analytics, Search Console, Tag Manager, and ad tracking tools. Strong copywriting and creative ad development skills. Ability to manage large ad budgets and deliver measurable results.
Preferred Skills

Experience in remarketing, lead funnels, and conversion optimization. Knowledge of programmatic ads and affiliate marketing. Basic design/video editing skills for ad creatives (Canva, Photoshop, Premiere Pro).
Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person