Job Description

Overview:

Drive our online presence for Shri Lakshmi Steel Suppliers (Durastrong) by creating engaging content, managing campaigns, leveraging AI tools, and growing our audience across social platforms.

Key Responsibilities:

Content Strategy & Creation

Develop clear, engaging posts for Facebook, Instagram, LinkedIn, YouTube and other channels Use AI tools (ChatGPT, Jasper, Lumen5) for ideation, captions and A/B testing Plan and maintain a monthly content calendar; ensure timely publishing

Community & Reputation Management

Monitor comments, messages and reviews daily; respond promptly Flag potential PR issues and draft holding statements Foster relationships with followers, industry influencers and partners

Paid Media & Campaigns

Plan, set up and optimise Google Ads, Meta Ads and LinkedIn Ads Define clear objectives, target audiences and budgets with managers Track CTR, conversions, cost per lead and ROI; report insights

Influencer & Partnership Outreach

Identify relevant micro?influencers and industry blogs Coordinate content collaborations and track performance

Analytics & Reporting

Monitor reach, engagement, follower growth and website traffic from social Prepare concise weekly/monthly reports with charts and recommendations Use platform insights and Google Analytics for data?driven decisions

SEO & Website Coordination

Work with web team to optimise social content and blog posts for search Ensure meta tags, keywords and CTAs align with SEO best practices

Email & Newsletter Support

Repurpose top social content into newsletter snippets Track open rates and click?throughs; suggest improvements

Google Business Profile Management

Maintain profile accuracy, upload updates and manage customer reviews

Tool Management & Innovation

Use scheduling/analytics tools (Hootsuite, Zoho Social) to streamline work Basic graphic/video editing skills (Canva, Photoshop, Premiere Pro) Proactively explore new AI or automation tools to boost efficiency

Collaboration & Continuous Learning

Work closely with Marketing Managers, design and sales teams on briefs Stay updated on platform features, AI trends and digital best practices

Skills & Qualifications:

1-2 years' experience in social media management or digital advertising Hands?on with AI?driven marketing tools (ChatGPT, Jasper, Lumen5) Strong written/verbal communication in simple Indian English Data?driven mindset; comfortable with Google Analytics and platform insights Creative problem?solver with good organisational skills Ability to multitask, adapt to feedback and meet deadlines

Desirable:

Certifications: Google Ads, Meta Blueprint Familiarity with SEO fundamentals and email?marketing tools * Experience in B2B or industrial marketing