Job Description

Job Summary:

We are looking for a results-driven

Digital Marketing Executive - Performance Marketing

to plan, execute, and optimize online performance campaigns across paid platforms. The ideal candidate will have hands-on experience in

Google Ads, Meta Ads

, and other performance channels with a strong understanding of analytics, conversion metrics, and campaign ROI.

Key Responsibilities:

Plan and execute

performance marketing campaigns

across platforms like Google (Search, Display, YouTube), Facebook/Instagram, and other paid media channels. Manage campaign budgets and optimize spending to maximize ROAS (Return on Ad Spend). Monitor, analyze, and report on campaign performance using tools like

Google Analytics, Google Ads Manager, Meta Business Suite

, etc. Conduct A/B testing on creatives, landing pages, and ad copy to improve conversion rates. Collaborate with the design and content teams for campaign assets. Track KPIs such as

CTR, CPC, CPM, CPA, Bounce Rate, Conversion Rate

, etc. Stay up-to-date with trends in digital advertising and suggest innovative ideas to boost performance. Optimize ad placements, targeting, bidding strategies, and keywords for better efficiency. Implement retargeting and remarketing campaigns to re-engage potential leads. Prepare weekly/monthly reports on campaign effectiveness and present insights to management.

Qualifications & Requirements:

Bachelor's degree in Marketing, Business, or a related field. Minimum

1-3 years

of experience in

performance marketing / digital advertising

. Proven expertise in

Google Ads, Meta Ads (Facebook/Instagram), Google Analytics, and UTM tracking

. Strong analytical skills and data-driven thinking. Familiarity with CRM, landing page optimization, and lead generation funnels. Good communication skills and ability to work in a fast-paced environment.

Preferred Skills:

Certification in

Google Ads / Facebook Blueprint / HubSpot

is a plus. Experience in

lead generation

campaigns for education, e-commerce, or B2C segments. Working knowledge of tools like

Google Tag Manager, SEMrush, Ahrefs, Hotjar

, etc.
Location : Bannerghatta Road ,Bangalore - 560076

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift
Work Location: In person