Job Description

Job Title:

Digital Marketing Executive

Department:

Sales & Marketing

Company:

Liasotech Private Limited

Location:

Jamshedpur, Jharkhand

Salary Range:

?15,000 - ?25,000 per month (Based on experience & skills)

About the Company

Liasotech Private Limited is a leading manufacturer of

industrial oil filtration machines

,

hydraulic oil filtration systems

, and

AMC/ARC service providers

to major

Steel, Power, Cement, and Heavy Engineering industries

across India. We design and supply innovative filtration solutions that enhance machine life, reduce downtime, and optimize industrial performance.

Position Overview

We are seeking a

dynamic and creative Digital Marketing Executive

to support our

sales & marketing team

with content creation, lead generation, online campaigning, brand promotion, and customer acquisition. The ideal candidate must have strong digital marketing knowledge, excellent communication skills, and the ability to create high-quality content relevant to industrial & mechanical sectors.

Key ResponsibilitiesContent Creation & Branding

Create compelling digital content: posts, brochures, videos, blogs, product descriptions, and case studies. Develop industrial-focused marketing collateral for oil filtration machines and AMC/ARC services. Ensure brand consistency across all digital channels.

Digital Marketing & Lead Generation

Plan and execute

SEO, SEM, and social media marketing campaigns

. Run targeted Facebook, LinkedIn, Google, and email marketing campaigns for B2B lead generation. Track, analyze, and optimize campaign performance.

Sales Support & Client Acquisition

Support sales team with marketing material, presentations, and digital assets. Generate qualified B2B leads and follow up with prospective clients. Assist in promoting products during exhibitions, events, trade shows, and client visits.

Advertising & Online Presence

Manage company social media pages (LinkedIn, Instagram, Facebook, YouTube). Handle paid ads, remarketing, and performance campaigns. Maintain and update website content regularly.

MIS & Reporting

Prepare weekly and monthly marketing performance reports. Maintain lead tracking sheets, campaign analytics, and conversion reports. Proficiency in

MS Office (Excel, PowerPoint, Word)

is mandatory.

Required Skills & Qualifications

Bachelor's degree in Marketing, Mass Communication, Digital Marketing, or related field. Certification in

Digital Marketing

preferred. Strong skills in

Content creation, copywriting, design thinking, and campaign management

. Knowledge of

SEO, SEM, SMM, Google Ads, Meta Ads, Analytics tools

. Excellent communication & creative writing skills (English mandatory). Ability to work in a B2B industrial environment, especially in mechanical sector marketing. Proficiency in

MS Office (Excel, Word, PowerPoint) - Mandatory

.

What We Offer

A fast-growing industrial environment with learning opportunities. Exposure to B2B marketing for large industries such as Steel & Power. Scope for creativity, innovation, and professional growth. Supportive team environment with target-based incentives (if applicable).
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

Cell phone reimbursement Flexible schedule Internet reimbursement Leave encashment Paid sick time Paid time off Provident Fund
Work Location: In person