Job Description

Job Title:

Digital Marketing Executive

Company:

Liasotech Private Limited

Location:

Jamshedpur, Jharkhand

Industry:

Oil Filtration Machine Manufacturing

Salary Range:

?1.8 LPA - ?2.5 LPA (inclusive of all statutory benefits & compliances as per Private Limited company norms)

Employment Type:

Full-Time, Permanent

Reporting To:

Marketing Manager / Senior Management

Company Overview:

Liasotech Private Limited

is a leading manufacturer of oil filtration machines, offering reliable, energy-efficient, and innovative solutions to a wide range of industrial clients. With a commitment to quality and sustainability, we are expanding our digital presence to connect with customers nationwide and globally.

Job Summary:

We are seeking a

competent and creative Digital Marketing Executive

to support and grow our digital marketing activities. The ideal candidate will be responsible for

lead generation

,

content creation & writing

, managing

social and digital platforms

, and executing

performance-driven campaigns

aligned with the company's marketing goals.

Key Responsibilities & Duties (KRA):

Digital Campaigns & Lead Generation

Plan, execute, and monitor B2B lead generation campaigns using Google Ads, LinkedIn Ads, and email marketing. Use marketing automation tools and landing pages to capture and qualify leads.

Content Creation & Writing

Write and publish SEO-friendly content for blogs, website, newsletters, product brochures, and social media. Create marketing collaterals (banners, infographics, case studies) in coordination with design tools or graphic teams.

Search Engine Optimization (SEO)

Implement on-page and off-page SEO strategies to improve search rankings and visibility. Conduct keyword research and competitor analysis.

Social Media Marketing

Plan and manage posts across LinkedIn, Facebook, and YouTube. Track analytics and engagement for continuous improvement.

Website Management

Update and manage website content, product pages, and inquiry forms. Track web traffic using Google Analytics and optimize user experience.

Budgeting & Reporting

Track monthly digital spending and ROI on campaigns. Provide performance reports with actionable insights.

Key Performance Areas (KPA):

Number of qualified leads generated per month. Website traffic growth and keyword ranking improvements. Engagement rates on social media platforms. Volume and quality of original content published. Campaign ROI and adherence to planned digital marketing budget.

Standard Operating Procedures (SOPs):

Lead Generation SOP

Define target segment ? Choose appropriate channel ? Run campaign ? Collect leads ? Qualify and report.

Content Creation SOP

Topic research ? Draft content ? SEO optimization ? Internal review ? Publish and share.

Social Media SOP

Prepare monthly calendar ? Create post copy & visuals ? Schedule using tools ? Monitor & reply to engagement.

SEO Management SOP

Conduct site audit ? Implement changes ? Build backlinks ? Monitor ranking and traffic via analytics tools.

Reporting & Budget SOP

Track campaign spend ? Compile KPIs ? Evaluate against goals ? Share monthly report with leadership.

Required Qualifications & Skills:

Bachelor's degree in Marketing, Mass Communication, Digital Media, or a related field. 1-2 years of experience in digital marketing, preferably in B2B or industrial sectors. Hands-on knowledge of SEO, Google Ads, Meta Business Suite, Google Analytics, Canva, and WordPress. Strong writing skills for technical and promotional content. Ability to work independently and manage multiple campaigns with deadlines.

Perks & Benefits:

PF, ESIC, Gratuity, and other benefits as per statutory compliance Paid leaves, holiday allowance, and bonus eligibility Learning & development support (tools, courses, certifications) Growth opportunities in a technology-driven industrial company Safe and inclusive work culture

How to Apply:

Interested candidates may send their updated CV and portfolio (if any) to

hr@liasotech.in

with the subject line:

"Application for Digital Marketing Executive - Jamshedpur"

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Cell phone reimbursement Flexible schedule Internet reimbursement Leave encashment Paid sick time Paid time off Provident Fund
Ability to commute/relocate:

Jamshedpur, Jharkhand: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 2 years (Required)
Language:

Fluent English (Required)
Location:

Jamshedpur, Jharkhand (Required)
Willingness to travel:

25% (Preferred)
Work Location: In person