Job Description

: Marketing Executive (Work from Home) Pragya Global Resorts Pvt. Ltd.
Company: Pragya Global Resorts Pvt. Ltd.
Position: Marketing Executive (Remote)
Location: Work from Home
Employment Type: Full-time
About Us:
Pragya Global Resorts Pvt. Ltd. is an emerging leader in the wellness tourism sector, providing holistic retreats focused on naturopathy, meditation, and sustainable living. Nestled in the serene beauty of nature, our resorts offer luxurious accommodations and treatments designed to rejuvenate body, mind, and soul. We are expanding our reach and looking for a creative and dedicated marketing executive to join our team remotely.
Key Responsibilities: * Handling Bookings:

• Manage inbound booking inquiries via phone, email, and social media channels.
• Ensure seamless communication between potential guests and the resorts booking system.
• Coordinate with resort staff to confirm availability, special requests, and guest preferences.
• Track and report booking conversions and trends.
• Social Media Management:

• Develop and execute social media strategies to promote the resort, engage with the audience, and increase followers on platforms like Instagram, Facebook, and LinkedIn.
• Create compelling and visually appealing social media content, including images, videos, and written posts, in line with the resorts wellness focus.
• Respond to comments, messages, and reviews promptly to build strong community engagement.
• Monitor social media trends and adapt strategies to align with current marketing trends.
• Content Creation:

• Craft high-quality, engaging content that aligns with the resorts brand identity, including blog posts, newsletters, email campaigns, and website updates.
• Highlight unique selling points, including our naturopathy treatments, meditation sessions, luxury accommodations, and eco-friendly initiatives.
• Collaborate with graphic designers and videographers (in-house or freelance) to produce visuals and videos for promotions, offers, and special events.
• Ensure all content reflects the tranquil, rejuvenating nature of the resort and speaks directly to our target audience.
• Marketing Campaigns:

• Develop and manage digital marketing campaigns to attract guests, corporate clients, and wellness tourists.
• Coordinate promotional offers, packages, and special events to increase bookings and guest engagement.
• Utilize SEO strategies to increase organic traffic and improve the websites search engine rankings.
• Track the effectiveness of marketing efforts using data analytics, adjusting campaigns as necessary to maximize ROI.
• Customer Relationship Management:

• Build strong relationships with guests, corporate partners, and wellness influencers to promote the resort through word-of-mouth and partnerships.
• Handle guest feedback professionally and ensure all interactions are aimed at enhancing the customer experience.
• Leverage CRM tools to manage leads and follow-ups.
• Branding and Strategic Initiatives:

• Assist in maintaining brand consistency across all digital and offline touchpoints.
• Research and suggest new marketing channels and trends to enhance visibility and attract more visitors to the retreat.
• Collaborate with the management team to brainstorm and develop long-term strategies that position Pragya Global Resorts as a premier wellness destination.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, social media management, and content creation.
• Excellent communication and writing skills with the ability to create compelling content.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools, social media platforms, and CRM systems.
• Creative thinker with a passion for wellness, naturopathy, and sustainable living.
• Self-motivated and able to work independently from a remote location.