Conduct in-depth keyword research and competitive analysis.
Optimize website content, landing pages, and social media profiles for search engines and user experience.
Plan and execute creative inbound marketing strategies.
Craft website audits and reports that adhere to SEO best practices.
Implement link-building, syndication, and content distribution strategies.
Experience in Google Analytics, Search Console, Tag Manager, and other analytics tools.
Translate data into actionable insights to optimize campaigns and improve conversion rates.
Design and implement A/B tests to validate hypotheses and drive measurable results.
Monitor ongoing performance of SEO and digital marketing efforts.
Responsibilities for Social Media Executive
Develop creative and engaging social media strategies and content development by planning projects, creating co-operation strategy and giving priority to cross-promotions.
Manage day-to-day social media operations, including content publishing, content administration, and measure engagement success.
Manage day-to-day handling of all Social Media channels not limited to LinkedIn, Facebook, Twitter, Instagram, Youtube, adapting content to suit different channels.
Schedule social media posts using online schedulers.
Strong knowledge of trending hashtags & media planning.
Facilitate scaling the brand and company awareness through various social media channels organically.
Suggest and implement new features to develop brand awareness, like promotions and competitions to run on social media.
Stay up-to-date with current technologies and trends in social media, design tools and applications.
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience.