We're looking for a Digital marketing Executive/manager for ecommerce business.
Job description
Website management using Google Webmaster & Analytics
SEO, SEM, SMM activities including Blogs and articles
Facebook/Instagram Marketing
Influencer management and Marketing
Communities' management at Discord, Telegram, Facebook group, Linkedin etc
Public Relationship management through press release
Monitor and analyze marketing responses
Responsibilities included:
In depth understanding of Google/Facebook platforms Customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives.
- Manage all digital campaigns, from ideation to media planning, creative communication and in-depth analysis of performance to drive optimization.
- Obsession around customer behavior, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
- Work closely with product, tech & analytics to understand customer complete customer journey and ideate around interventions to improve customer experience, thereby improving subscription conversions.
- Hands on experience in extracting data from various tools in order to deep dive and analyses the performance drivers.
- Identify the best communication at the best time using the best channel to nudge a user towards conversion.
Must-Have Skills:
- 1 - 2 years of experience in growth/digital marketing.
- Experience in working with a multi-crore digital marketing budget.
- In-depth understanding & hands-on experience in running ads across Google, Facebook, YouTube & mobile affiliates to acquire new users
- Good understanding of Managing influencer and communities.
- Strong marketing mindset with problem-solving skills.
- Excellent oral and written Communication Skill in English.
Excellent knowledge of SEO link building, skyscraper technique, broken link building, Guest post outreach
- Multitasking, being detail orientated and being self-motivated to accomplish goals are essential.
- Must have Knowledge of Ahrefs, MOZ, Google Analytics, Google Webmaster.
Desired Candidate Profile
Proven creative writing ability
Basic knowledge of Digital Marketing
Excellent analytical & Logical skills
Proven experience acquiring large number of users for websites and/or apps
Expertise with A/B testing for websites and ad campaigns
Familiarity and active involvement in online communities, including gaming
Expert in social media marketing
Comfortable with videos and basic video editing
Excited about working in a fast-changing startup environment
Have a point of view on what the user wants and work tirelessly to deliver it
Willingness to learn rapidly on the job, try different things, and deliver results
Ideally a gamer or someone interested in watching gaming content online