Job Description

We are looking for a highly motivated and creative

Digital Marketing Executive

with expertise in

Facebook and Instagram advertising

. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on paid campaigns that drive brand awareness, engagement, and conversions.

Key Responsibilities:

Develop, implement, and manage

Facebook Ads campaigns

(including Meta Ads across Facebook and Instagram). Conduct

audience research

, define targeting strategies, and create high-performing ad sets. Collaborate with the creative team to design

engaging ad creatives

, visuals, and copy that align with campaign goals. Monitor daily ad performance, analyze data, and

optimize campaigns

for best ROI and conversion rates. Manage and allocate

ad budgets efficiently

, ensuring maximum returns. Track and report key metrics such as

CTR, CPC, CPM, ROAS, and conversion rates

. Stay updated with

Meta Ads Manager updates

, algorithm changes, and emerging trends. Run

A/B testing

for creatives, placements, and audiences. Coordinate with other marketing channels (Google Ads, SEO, Email, etc.) for an integrated campaign approach. Prepare

weekly and monthly reports

on campaign performance and insights.

Requirements:

Bachelor's degree in Marketing, Communications, or related field.

1-3 years of hands-on experience

in running and managing Facebook Ads. Strong understanding of

Facebook Business Manager, Meta Ads Manager, and Pixel tracking.

Experience in

lead generation, e-commerce, or brand awareness campaigns.

Analytical mindset with the ability to interpret data and drive actionable insights. Proficiency in using tools like

Google Analytics

, Meta Insights, and Excel/Sheets for reporting. Excellent written and verbal communication skills. Creative thinking and attention to detail.

Preferred Skills (Nice to Have):

Experience with

Google Ads

or other paid platforms. Familiarity with

Canva, Adobe Creative Suite

, or similar design tools. Knowledge of

remarketing campaigns

and

custom audiences

. Understanding of

sales funnels

and conversion optimization techniques.
Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?25,000.00 per month

Work Location: In person