Job Description

Job Title: Digital Marketing Executive (Fintech / NBFC Sector)

Location: Faridabad
Experience: Minimum 2-3 years
Industry: Fintech / NBFC / Banking (Personal Loan & Short-Term Loan Segment) Employment Type: Full-time

Key Responsibilities:

Plan, execute, and optimize paid campaigns on Google, Facebook, Instagram, LinkedIn, etc. Ensure all campaigns comply with

RBI and NBFC advertising norms

. Collaborate with

affiliate networks and digital agencies

for lead generation. Manage budgets, optimize

CPL and ROI

, and track lead-to-conversion performance. Prepare performance reports and ensure campaigns meet business goals. Define and refine

target audience strategies

to boost engagement and conversions.

Required Skills & Qualifications:

Bachelor's degree in

Marketing, Business Administration

, or related field.

2-3 years' experience

in digital marketing (Fintech/NBFC/Banking preferred). Hands-on with

Google Ads, Facebook Business Manager, and affiliate marketing

. Strong knowledge of

RBI guidelines

, campaign analysis, and budget management. Proficient in

Google Analytics, Tag Manager, and CRM tools

. Excellent

communication, negotiation, and analytical skills

.
Job Type: Full-time

Pay: ?500,000.00 - ?600,000.00 per year

Work Location: In person