Digital Marketing Executive

Year    HR, IN, India

Job Description

Job Summary:



The

Digital Marketing Executive

at

EventGraphia

will be responsible for crafting and executing marketing strategies that highlight our brand's unique storytelling through wedding photography. This role requires a blend of creativity, an understanding of wedding and digital trends, and proficiency in social media and digital marketing to drive engagement, generate leads, and strengthen EventGraphia's online presence.

Key Responsibilities:



1. Campaign Strategy & Execution:



Plan & run paid ad campaigns on Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube). Develop ad copies, creatives & audience segments aligned with EventGraphia's goals Research competitors & identify top-performing ad strategies for the wedding industry.

2. Optimization & Performance:



Monitor & optimize campaigns daily for max ROI & lead generation. Test creatives, headlines & targeting to improve conversions. Run remarketing & lookalike campaigns to nurture leads.

3. Analytics & Reporting:



Track data via Meta Ads Manager, Google Analytics & Ads Dashboard. Report key KPIs - CPL, CTR, Conversion Rate & ROI. Use insights to refine strategies & improve results

4. Budget & Collaboration:



Manage monthly ad budgets efficiently across platforms. Work with design & sales teams to ensure creative alignment & quality leads.
Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Provident Fund
Work Location: In person

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Job Detail

  • Job Id
    JD4582604
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    HR, IN, India
  • Education
    Not mentioned
  • Experience
    Year