Job Description

1. Performance Marketing (Primary Focus)

Plan, execute and optimize Meta Ads (Facebook & Instagram) with weekly ROAS tracking.

Create and test static, carousel & UGC creatives with clear hooks and CTAs.

Coordinate with designer for visuals and copy testing.

Optional (Good to Have): Google Search/Shopping Campaigns setup and keyword optimization.

2. Retention & CRM Marketing

Run weekly WhatsApp and email campaigns via tools like Interakt / AISensy / Klaviyo.

Segment customers (1st-time vs repeat) and track conversion / repeat rate.

Coordinate post-purchase flows, reviews and cross-sell messages.

3. Content & Social Media Execution

Plan and schedule weekly posts (reels / stories / carousel).

Coordinate with part-time recruiter / influencer manager for UGC videos and collabs.

Write basic captions, hooks, and story lines aligned with brand voice.

Monitor DMs, comments and engagement metrics.

4. Website & Analytics

Update banners, combos, and offers on Shopify.

Use GA / Meta Analytics to track CTR, CPC, ROAS and repeat rate.

Coordinate basic Shopify apps for reviews, cart recovery and pop-ups.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

How much experience do you have in Digital Marketing Executive? What is your Current CTC? What is your Expected CTC? Are you comfortable with Faridabad Location? Do you have Experience in running Meta ads? What is your Notice Period?
Work Location: In person