Job Description

Job Summary:

The

Social Media and Marketing Executive

at

EventGraphia

will be responsible for crafting and executing marketing strategies that highlight our brand's unique storytelling through wedding photography. This role requires a blend of creativity, an understanding of wedding and digital trends, and proficiency in social media and digital marketing to drive engagement, generate leads, and strengthen EventGraphia's online presence.

Key Responsibilities:1. Strategy Development:

Develop and implement a comprehensive social media strategy tailored to attract engaged couples, wedding planners, and other industry stakeholders. Stay updated with wedding industry and social media trends, integrating them into marketing plans. Identify target demographics -- engaged couples, newlyweds, and families -- to create campaigns that resonate with their aspirations.

2. Content Creation & Management:

Create, curate, and manage engaging content across platforms -- including trending reels, wedding stories, client testimonials, and behind-the-scenes footage. Collaborate with the photography team to select and showcase the best visuals, ensuring they align with the brand's aesthetic and tone. Maintain a content calendar aligned with wedding seasons, festivals, and brand events.

3. Community Management:

Actively engage with followers by responding to DMs, comments, and inquiries. Build and maintain relationships with wedding influencers, bloggers, and industry professionals. Monitor and respond to online reviews, ensuring high client satisfaction and a positive brand image.

4. Campaign Management:

Plan and execute targeted campaigns on

social media platforms

, including

paid Meta Ads

(Facebook & Instagram) and

Google Ads

for lead generation. Manage ad budgets, audience targeting, and performance optimization to maximize ROI. Collaborate with the photography and sales teams to design campaigns around specific themes, styles, or offers. Execute collaborations, giveaways, and influencer tie-ups to boost brand reach.

5. Analytics & Reporting:

Track and analyze performance using tools like

Instagram Insights

,

Facebook Ads Manager

, and

Google Analytics

. Provide regular performance reports highlighting engagement, reach, lead generation, and conversions. Use data insights to optimize campaigns and refine marketing strategies for better outcomes.

6. Branding & Awareness:

Maintain consistent brand messaging across all digital platforms. Enhance brand visibility through creative storytelling that captures authentic wedding moments. Highlight client testimonials, unique wedding stories, and successful projects to build trust and brand loyalty.
Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Provident Fund
Work Location: In person