Job Description

Job Summary:

We are seeking a results-driven

Digital Marketing Executive

to lead our online marketing efforts and help scale our presence in the IT/software space. The ideal candidate has a deep understanding of SEO, SEM, performance marketing, content strategy, and marketing automation, with a strong ability to translate technology into compelling digital campaigns.

Key Responsibilities:

Develop & Execute Strategies:

Design and implement digital marketing campaigns across SEO, PPC, email, social media, and web to generate leads and brand awareness.

Content Marketing:

Collaborate with content creators to drive relevant traffic through blogs, case studies, and landing pages.

SEO/SEM Management:

Optimize our website and paid ads to increase visibility and ROI.

Marketing Automation:

Use tools like HubSpot, Marketo, or Mailchimp for lead nurturing and drip campaigns.

Analytics & Reporting:

Track KPIs using Google Analytics, Data Studio, and other tools; prepare monthly performance reports.

Lead Generation:

Create targeted strategies to drive qualified leads for B2B SaaS and enterprise software solutions.

Social Media Management:

Grow our online presence through strategic posts, paid promotions, and engagement campaigns.

Collaborate Across Teams:

Work closely with sales, product, and design teams to align messaging and marketing efforts.

Qualifications:

Bachelor's degree in Marketing, Communications, IT, or related field (MBA preferred) 3-6 years of experience in digital marketing within the tech or software industry Hands-on experience with Google Ads, SEO tools (SEMRush, Ahrefs), and analytics platforms Proficiency with CRM and marketing automation platforms Strong analytical skills and creative thinking
Job Type: Full-time

Pay: ?15,000.00 - ?30,000.00 per month

Schedule:

Day shift Fixed shift
Work Location: In person