Solset is a fast-growing solar energy company dedicated to promoting sustainable and affordable solar power solutions. We are looking for a talented
Digital Marketing Executive
to manage our online campaigns and generate quality leads for residential and commercial solar projects.
Key Responsibilities:
Plan, create, and manage
paid advertising campaigns
across
Google Ads
,
Meta (Facebook & Instagram)
, and other digital platforms.
Optimize campaigns to maximize ROI, control
cost-per-lead (CPL)
, and improve
conversion rates
.
Manage website landing pages, enquiry forms, and lead-tracking integrations.
Work closely with the sales team to ensure proper lead follow-up and track conversion performance.
Conduct SEO activities including keyword research, on-page optimization, and backlinking.
Analyze website traffic, user behavior, and ad performance using Google Analytics and other tools.
Create engaging ad copies, creatives, and video content for marketing campaigns.
Prepare weekly and monthly performance reports, highlighting insights and recommendations for improvement.
Explore new digital channels and strategies to increase brand awareness and reach.
Skills & Competencies:
Proven experience in managing Google Ads, Meta Ads, and SEO campaigns.
Strong understanding of lead generation, remarketing, and audience segmentation.
Knowledge of digital analytics tools like Google Analytics, Tag Manager, Search Console, and Meta Business Suite.
Creative thinker with data-driven decision-making skills.
Basic knowledge of Canva, Photoshop, or video editing tools (preferred).
Qualification:
Bachelor's degree in Marketing, Business Administration, or related field.
Certification in
Google Ads / Digital Marketing
preferred.
You can share your updated resume - hr@ssbikes.in or Call - 7683052276
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
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