Job Description

Marketing

Goa,India

We're looking for a

Digital Marketing Executive

to help grow a predictable pipeline for our clients, turning strategy into actionable results across Paid Media, SEO, and Social Media.

Key Responsibilities

Paid Media Campaigns (End to End)

Plan, Launch, and Optimize Paid Campaigns

: Lead efforts on Google Ads, LinkedIn and Meta. Ensure alignment with B2B goals for AI and web services.

Budget Pacing and Efficiency

: Manage campaign budgets, ensuring spend efficiency and optimal performance.

A/B Testing

: Design and execute tests for ads, landing pages, and funnels to maximize conversions and engagement.

Search Engine Optimization (SEO)

Keyword Research

: Conduct in-depth keyword research to inform SEO strategies and content creation.

On-Page and Technical SEO

: Collaborate with developers to optimize website structure, schema markup, and technical SEO.

Link Building

: Develop strategies for acquiring high-quality backlinks to enhance domain authority.

SEO Performance

: Monitor and track SEO KPIs, using insights to guide ongoing optimization efforts.

Landing Pages & Funnels

Build and Optimize Landing Pages

: Design, test, and improve landing pages and funnels to ensure high conversion rates (CVR).

A/B Testing

: Continuously run A/B tests on landing pages and funnels to optimize the user journey.

Community Management

Community Management & Growth

: Engage with followers and build online communities, ensuring growth and brand presence on key social media platforms.

Analytics & Reporting

GA4, GTM, and Search Console Setup

: Set up tracking for all campaigns across paid, SEO, and social channels using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console.

Build Dashboards and Reports

: Create comprehensive performance dashboards to provide insights and track KPIs.

Email Marketing & Automation

Lead Generation and Retention

: Oversee email campaigns focused on lead generation and customer retention. Design automated workflows for nurturing leads.

Cross-Team Collaboration

Sales and Product Alignment

: Work closely with Sales and Product teams to align messaging, offers, and targeting with the company's Ideal Customer Profile (ICP).

Campaign Strategy

: Ensure campaigns align with business objectives and resonate with target customers.

Qualifications

Experience

: 2-3 years of experience in digital marketing with a proven track record of success in paid media, SEO, and social media management.

SEO Success

: Demonstrated ability to drive

organic search growth

and improve website rankings.

Analytics Skills

: Strong ability to turn data into actionable insights and decisions. Proficient in using analytics tools such as GA4, GTM, and Search Console.

Communication

: Excellent written and verbal communication skills. Ability to craft compelling marketing messages and collaborate effectively with teams.

Teamwork

: Strong interpersonal skills and the ability to coordinate well across different functions (Sales, Product, Content, etc.).

Educational Background

: Bachelor's degree in Marketing, Business, or a related field is preferred.

Work Style & Environment

Office-based Role

: The position requires working from the office, collaborating in real-time with the team.

US Shift Coordination

: Flexible work schedule in line with US-based hours, allowing for cross-functional team coordination across different time zones.

Key Takeaways for the Role

Comprehensive Role

: Focuses on

Paid Media

,

SEO

,

Email Marketing

, and

Analytics

with a strategic approach.

B2B Marketing Focus

: The campaigns align with B2B goals, particularly for

AI solutions

and

web services

.

Cross-functional Collaboration

: The role requires working closely with various teams, particularly Sales and Product, to align messaging and campaigns.

Important Information for Candidates

SJ Innovation does not ask for any payment at any stage of the recruitment process.

We do

not

charge fees for job applications, interviews, offer letters, training, or onboarding. If you receive any suspicious call, message, or email claiming to represent SJI, please report it immediately to:

job@sjinnovation.com

Why Join Us?

With a lively, competent work environment, an inclusive work culture, and a friendly, supportive team that is always there for you, rest assured, at SJ Innovation, there is never a dull moment.

Birthday & Festival celebrations!

Wellness Sessions

Picnics/Performance-Based Trips

INC 5000 Certified

Health Insurance and Camps

Certifications

Overseas Onsite Visits

Network Near & Far

Fun Activities