Job Description

Digital Marketing Executive Responsibilities:

Develop and execute digital marketing strategies tailored to the electronic manufacturing industry. Collaborate with sales and product teams to align marketing efforts with business objectives. Maintain and optimize the company website to improve user experience and lead generation. Conduct keyword research and implement on-page and off-page SEO strategies. Create engaging and industry-relevant content, including blogs, case studies, and whitepapers. Design and execute email marketing campaigns to nurture prospects and retain customers. Manage and grow the company's presence on platforms such as LinkedIn, Twitter, and Facebook. Plan and execute social media campaigns to increase engagement and reach. Run and manage PPC campaigns on Google Ads, LinkedIn Ads, and other relevant platforms. Monitor and optimize ad performance to achieve maximum ROI. Use tools like Google Analytics and social media insights to track and analyze campaign performance. Prepare and present reports on key metrics, offering actionable recommendations. Develop strategies to enhance the company's online reputation and brand visibility. Manage online reviews and engage with audiences to build trust. Conduct competitive analysis to identify market trends and opportunities. Stay updated on the latest digital marketing trends and tools.

Qualifications and Skills:

Bachelor's degree in Marketing, Business, or a related field. 2-4 years of experience in digital marketing, preferably in B2B or manufacturing industries. Familiarity with the electronic manufacturing industry is a plus. Proficiency in tools such as Google Analytics, Google Ads, HubSpot, SEMrush, and WordPress. Knowledge of HTML/CSS for basic website management is an advantage. Strong analytical and problem-solving skills. Excellent communication and content creation abilities. Creative mindset with attention to detail.

Key Performance Indicators (KPIs)

:

Growth in website traffic and online engagement. Number and quality of leads generated through digital campaigns. ROI from paid advertising campaigns. Improvement in search engine rankings for target keywords.
This role provides an exciting opportunity to contribute to the growth of a leading electronic manufacturing company by leveraging innovative digital marketing strategies and tools.

Job Type: Permanent

Pay: ?15,000.00 - ?25,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Leave encashment Provident Fund
Ability to commute/relocate:

Atladara, Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

Lead generation: 3 years (Preferred)
Language:

English (Preferred)
Work Location: In person