Job Description

About Jewel Pro Tech

Jewel Pro Tech is a fast-growing IT company delivering cutting-edge technology solutions for the luxury jewellery industry. Our mission is to simplify jewellery buying and selling through innovative digital platforms and modern marketing strategies.

We are looking for a

Digital Marketing Executive

who can drive brand visibility, customer acquisition, and revenue growth for our luxury jewellery e-commerce platforms.

Key Responsibilities1. Campaign Management

Develop and implement digital marketing strategies for luxury jewelry e-commerce websites. Plan, manage, and optimize

Google Ads

and

Facebook Ads

campaigns to maximise ROI. Create and execute campaigns tailored for

U.S. audiences

, including major shopping events such as Black Friday, Cyber Monday, and holiday seasons. Adjust campaign schedules aligned with

U.S. time zones

. Conduct

A/B testing

for ad copy, creatives, and audience targeting to improve performance.

2. Analytics & Reporting

Set up and maintain tracking systems using

GA4

,

Google Tag Manager

, and

Meta Events Manager

. Monitor critical metrics such as

CTR, CPC, CPA, ROAS

, and conversion rates. Analyze campaign performance and generate insights-driven recommendations. Prepare

weekly and monthly marketing performance reports

. Track and optimize

Customer Acquisition Cost (CAC)

and overall marketing ROI.

3. Content Creation & SEO

Use AI tools like

ChatGPT

to create engaging ad copy, social media content, blogs, and email content. Write compelling and persuasive copy suited for luxury jewelry consumers. Apply

SEO best practices

to improve website ranking and visibility. Develop optimized

product descriptions

and high-conversion

landing pages

. Ensure consistent brand voice and style across all platforms.

4. Social Media & Online Reputation

Manage social media accounts, including

Instagram, Facebook, and Pinterest

. Create and manage content calendars featuring engaging multimedia content. Respond to customer reviews, messages, and comments politely and professionally. Increase brand engagement, community interaction, and follower growth. Monitor online reputation and track brand sentiment.

5. Email Marketing

Plan and execute promotional, seasonal, and engagement-based email campaigns. Build automated flows such as

welcome series, cart abandonment, and win-back campaigns

. Segment audiences and personalize messages for better conversion. Perform A/B testing on subject lines, content, and layouts to enhance performance.

6. Collaboration & Project Management

Work closely with creative, development, and client success teams. Manage multiple marketing campaigns simultaneously using tools like

ClickUp, Asana, or Trello

. Ensure campaigns are executed on time with high-quality deliverables. Adapt quickly in a fast-paced environment and manage shifting priorities.

RequirementsEducation & Experience

Bachelor's degree in

Marketing, Communications, Business, Computer Science

, or a related field.

2-5 years

of hands-on digital marketing experience.

Technical Skills

Proficiency in

Google Ads

and

Facebook Ads

campaign management. Experience with

GA4

,

Google Tag Manager

, and

Meta Events Manager

. Familiarity with AI-based content creation tools like

ChatGPT

. Basic understanding of

SEO principles

and website optimization.

U.S. Market Expertise

Experience creating campaigns for

U.S. audiences

(preferred). Understanding of U.S. cultural nuances and major shopping seasons.

Key Competencies

Strong analytical and data-driven decision-making skills. Ability to manage multiple campaigns across different platforms. Excellent written and verbal communication. Attention to detail with a commitment to high-quality output. Proactive, adaptable, and collaborative team player. Experience with

project management tools

is a plus.

Why Join Jewel Pro Tech?

Innovative Tech Environment:

Work at the crossroads of luxury retail and cutting-edge technology.

Diverse Portfolio:

Manage marketing for global high-end jewelry brands.

Professional Growth:

Be part of a rapidly expanding organization with strong caeer advancement potential.

High-Impact Role:

Your work directly influences business growth and customer engagement.

Collaborative Culture:

Work with a passionate, creative, and results-driven team.

Key Performance Metrics

Monthly traffic and conversion rate growth ROAS and CAC optimisation Social media engagement metrics Email marketing performance Campaign-specific KPIs and brand awareness growth
Job Types: Full-time, Permanent

Pay: ?300,000.00 - ?600,000.00 per year

Work Location: In person