Akaame Export Pvt. Ltd. is a fast-growing fashion manufacturing and export company specializing in
footwear, bags, and lifestyle accessories
with a strong presence in India and the GCC. Our brands--
Crystalicious
and
Anhadaa
--are known for their design-forward, handcrafted products and strong e-commerce growth.
We are expanding our digital team at our Ahmedabad office and are seeking a
highly skilled Digital Marketing & Performance Marketing Executive
who can take ownership of Meta Ads and Google Ads with strong ROI-driven strategies.
Role Overview
This role focuses on
performance marketing
, with a core responsibility to plan, execute, optimize, and scale digital campaigns across
Meta Ads
and
Google Ads
to drive revenue, conversions, and brand visibility.
The candidate will work closely with the
E-Commerce Manager
,
Marketing Manager
, and external partners to ensure profitable digital growth of Crystalicious and Anhadaa.
Key Responsibilities
Performance Marketing
Plan, execute, and optimize paid ad campaigns on
Meta Ads Manager
(Facebook, Instagram).
Run and scale campaigns on
Google Ads
(Search, Display, Performance Max, Shopping).
Implement A/B testing on creatives, audiences, targeting, and landing pages.
Analyze daily performance metrics and ensure ROAS targets are consistently met.
Data & Analytics
Track, monitor, and improve KPIs:
ROAS, CAC, CTR, CPA, Conversions, AOV
.
Use tools such as
Google Analytics, Google Tag Manager, Shopify Analytics
, and Meta Pixel.
Prepare weekly and monthly reports with actionable insights.
Campaign Strategy & Growth
Create and execute revenue-boosting strategies for sale events, festive seasons, and new launches.
Develop retargeting funnels, custom audiences, and lookalike audiences.
Coordinate with design and content teams for creative requirements.
Ensure alignment with marketing calendars and product availability.
E-Commerce Collaboration
Coordinate with the e-commerce team on landing pages and CRO best practices.
Support CRM and WhatsApp automation campaigns (WATI experience is a plus).
Required Skills & Experience
2-4 years experience
in digital marketing with strong focus on paid ads.
Proven experience managing
Meta Ads & Google Ads
with strong results.
Strong analytical thinking and data interpretation skills.
Proficiency in
Google Analytics, GTM, Ads Manager, and SEM best practices
.
Experience in e-commerce, fashion, or D2C brands is highly preferred.
Ability to work independently, handle multiple campaigns, and meet targets.
Why Join Akaame?
Be part of a fast-scaling fashion brand entering multiple international markets.
Work in a creative environment with cross-functional collaboration.
Opportunity to take full ownership of digital performance and growth.
Career advancement as we scale our digital division.
How to Apply
Send your
resume + previous ad performance reports / portfolio
to:
hr@akaame.com
Subject Line:
Application - Digital Marketing & Performance Marketing Executive
Job Type: Full-time
Pay: ?25,000.00 - ?35,000.00 per month
Ability to commute/relocate:
Gota, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Google Ad Manager: 2 years (Required)
Meta Ads: 2 years (Required)
Work Location: In person
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