Job Description

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About the Role:

We are seeking a

result-oriented and strategic Digital Marketing Executive

with 3+ years of experience in the IT industry. The ideal candidate will focus on strengthening the online presence, improving website ranking, and generating qualified leads through innovative and data-driven digital strategies, utilizing Odoo and other marketing tools.

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Key Responsibilities:

Develop and execute digital marketing strategies aligned with business goals. Enhance website ranking and visibility through effective SEO techniques, including keyword research, on-page/off-page optimization, and backlink management. Plan and manage activities that drive lead generation and brand engagement in the IT domain. Maintain and optimize website content, blogs, and landing pages for SEO and user experience. Utilize Odoo marketing modules (Website, SEO Optimizer, Email Marketing, CRM, and Social Marketing) to streamline digital efforts. Conduct market and competitor analysis to identify growth opportunities and performance gaps. Monitor and analyze key performance metrics using tools such as Google Analytics, Search Console, SEMrush, or Ahrefs. Collaborate with the design and content teams to ensure cohesive digital branding. Stay updated with the latest marketing trends, algorithms, and emerging technologies to implement innovative practices. Recommend and adopt new tools or strategies to enhance lead generation and online reach.
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Required Skills & Qualifications:

Proven experience in marketing and lead generation within the IT industry. Minimum 3 years of experience in Digital Marketing. Strong knowledge of marketing tools and platforms, including SEO, SEM, and CRM software. Proficiency in Google Analytics, Search Console, SEMrush, Ahrefs, and Odoo Marketing tools. Excellent written and verbal communication skills.
Creative, analytical, and result-oriented mindset with attention to detail.

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Preferred Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field. Certification in Digital Marketing, SEO, or Google Analytics (preferred). * Prior experience or understanding of Odoo ERP and B2B marketing will be an advantage.