Job Description

Fashion Marketing Executive

Miracle Hub

is hiring for our esteemed client, a

leading Indian fashion brand

offering trendy, affordable clothing through a robust online and retail presence across India.

About the Role:

We are seeking a

Fashion Marketing Executive

who is a marketing all-rounder -- someone who can seamlessly blend creativity with data, execute campaigns with precision, and thrive in the fast-paced world of fashion e-commerce. If you love fashion, digital marketing, and delivering results, this role is for you.

Key Responsibilities:

Campaign Planning & Execution:

Plan, execute, and optimize end-to-end marketing campaigns across digital platforms (Meta, Google, Instagram, etc.) Coordinate festive campaigns, seasonal collections, and culturally relevant fashion initiatives Collaborate with creative teams to produce compelling assets for ads, social media posts, and promotional campaigns

Digital Marketing & Performance Optimization:

Support SEO and content marketing efforts through keyword research, blog creation, and website optimization Track and report campaign performance using Google Analytics, Ads Manager, Search Console, and other analytics tools Optimize campaigns based on data insights to maximize ROI and conversions

Content & Influencer Marketing:

Create sharp, engaging copy for email, SMS, and WhatsApp marketing campaigns Assist in influencer collaborations and partnerships to amplify brand reach Ensure consistent brand voice and messaging across all customer touchpoints

Market Intelligence & Cross-Functional Collaboration:

Research competitor activities and market trends to keep the brand ahead in the fashion space Work closely with product, sales, and operations teams to align marketing strategies with business goals Contribute ideas for growth, customer engagement, and brand building

Must-Have Requirements:

1-3 years of experience

in digital marketing, brand marketing, performance marketing, or related fields

Freshers with strong portfolios demonstrating marketing projects

are also encouraged to apply Working knowledge of

SEO, social media marketing, paid advertising (Meta/Google Ads), and content creation

Hands-on experience with tools like

Google Analytics, Search Console, Meta Ads Manager, Canva, or similar platforms

Strong communication skills

-- both written and verbal (copywriting ability is a plus) Basic understanding of

influencer marketing, email campaigns, and WhatsApp/SMS marketing

Creative thinker with analytical mindset

-- comfortable blending strategy with numbers Excellent organizational and project management skills with attention to deadlines

Quick learner, adaptable, and thrives in fast-paced, high-growth environments

Nice-to-Have (Preferred but Not Mandatory):

Experience in

fashion, apparel, retail, or D2C e-commerce brands

Understanding of

fashion consumer behavior and seasonal trends

Familiarity with

fashion content aesthetics

(product styling, lifestyle shoots, trend-driven visuals) Knowledge of

festive marketing in the Indian context

(Diwali, Eid, wedding season campaigns, etc.) Portfolio showcasing creative campaigns or content work
Job Type: Full-time

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person