Job Description

Experience: 2+ Years

We are looking for a results-driven Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will be well-versed in digital marketing concepts and tools and will help drive traffic, generate leads, and grow brand awareness across all digital platforms

Key Responsibilities

AI Tools:

Basic understanding of how to utilize

AI Tools

like

ChatGPT

,

Grok

,

Jasper

,

Gemini

, and other popular tools for Digital Marketing task automation.

Campaign Management:

Create, manage, and optimize paid search campaigns across platforms (Google Ads, Bing Ads, etc.) including keyword research, ad copy creation, bidding, and budget management.

Keyword & Audience Targeting:

Conduct in-depth keyword research and audience segmentation to improve campaign relevance and effectiveness.

Collaborate with the Development Team:

Work closely with developers to resolve website issues related to performance, speed, mobile-friendliness, and technical SEO.

Coordinate with Design Team for Email Campaigns:

Liaise with designers to develop engaging and visually consistent email marketing campaigns aligned with branding and marketing goals.

Collaborate with Content Creators:

Partner with writers, designers, and video creators to produce content that enhances user experience and drives higher engagement and conversions.

Implement Content Marketing Strategies:

Execute content marketing plans aimed at attracting and retaining quality traffic through blogs, landing pages, and other digital content.

Execute Social Media Marketing Strategies:

Execute social media campaigns to increase brand awareness, audience engagement, and lead generation across platforms.

Site Optimization:

Work on execution of SEO audit findings. Keep track of all ongoing SEO improvement tasks with Development and Design Teams.

CRO Tools Report:

Create

CRO Tools

reports on a weekly basis. Keep track of ongoing test outcomes and make changes on the website as per the results.

Prepare Omnichannel Performance Reports:

Generate detailed reports summarizing the effectiveness of marketing campaigns across various digital platforms, including actionable insights for improvement.

Requirements

Bachelor's degree in Marketing, Business, or related field 3-5 years of experience in digital marketing or a similar role Strong understanding of performance marketing, conversion, and online customer acquisition Excellent communication and analytical skills Basic knowledge of website analytics tools (e.g., Google Analytics, Google Search Console) Successfully managed Email Marketing & Social Media Marketing execution Experience in coordinating with multiple teams like development, design, and content creators Certified in Google Ads, Meta Ads & Digital Marketing Fundamentals

Schedule:

Monday to Friday

Opening(s):

1

Work Location:

Ahmedabad - India

Job Timing:

1:00 PM to 10:00 PM