Job Description

We are looking for a dynamic and results-driven Digital Marketing & SEO Executive to lead and execute end-to-end organic lead generation strategies. This role combines SEO expertise, content planning, social media engagement, and strategic outreach to build brand presence and attract qualified leads.

Key Responsibilities:

SEO Strategy & Execution

Create and implement a comprehensive

SEO strategy

focused on organic lead generation. Perform

On-page and Technical SEO

for the Shalin Designs website. Monitor and guide

Off-page SEO activities

executed by team members. Conduct ongoing

Local SEO optimization

and

Competitor analysis

. Track and analyze

keyword performance

, adjust content and placement strategies accordingly. Suggest and implement ideas to improve

traffic, impressions, and CTR

.

Content & Blog Optimization

Optimize existing blog content for SEO performance. Conduct keyword and topic research for

new blog posts and guest articles

. Manage and execute

guest post outreach activities

.

Analytics & Monitoring

Track and report user traffic trends using

Google Analytics, Google Search Console, and SEMrush

. Provide insights and action plans based on performance data.

Social Media & Profile Management

Handle the

social media presence

(including content creation and design ideas). Manage and update

LinkedIn profiles

Support LinkedIn activities related to

lead generation

and

brand positioning

.

Lead Generation & Sales Support

Identify and connect with the

target audience

across platforms. Collect and manage

email data

of industry-relevant prospects. Execute

manual email outreach campaigns

and follow-ups. Share company posts and maintain regular

engagement

with potential leads. Attend weekly meetings to discuss ongoing strategies and improvements.

Skills & Qualifications:

Proven experience in

SEO

,

digital marketing

, and

content optimization

. Proficiency in tools like

Google Analytics, Google Search Console, SEMrush

, and LinkedIn Sales Navigator. Strong understanding of

organic growth strategies

,

lead funnels

, and

email marketing

. Excellent communication skills and a collaborative mindset. Creative thinker with attention to detail and an analytical approach. Minimum experience of 3 to 6 years

Preferred Tools:

SEMrush, Ahrefs, Google Analytics, Google Search Console Canva or similar tools for basic design Email outreach tools (e.g., Mailtrack, Hunter, Apollo - optional)
Job Type: Full-time

Pay: ?20,000.00 - ?50,000.00 per month

Schedule:

Day shift Monday to Friday
Work Location: In person