Job Description

Position Overview:

The Senior Digital Marketing Manager will play a pivotal role in developing and executing comprehensive marketing strategies to drive brand awareness, engagement, and revenue growth. This role requires a strategic thinker with a proven track record in creating and implementing successful marketing campaigns, leading teams, and managing complex projects.

Key Responsibilities:

Strategy Development:

Lead the creation of marketing strategies aligned with company goals, including market research, target audience identification, and competitive analysis.

Campaign Management:

Oversee the planning, execution, and optimization of marketing campaigns across various channels (digital, print, social media, etc.).

Team Leadership:

Manage and mentor a team of marketing professionals, providing guidance, feedback, and support to ensure high performance and professional growth.

Budget Management:

Develop and manage the marketing budget, ensuring effective allocation of resources and achieving a positive return on investment (ROI).

Brand Management:

Maintain and enhance the company's brand identity, ensuring consistency across all marketing materials and channels.

Performance Analysis:

Monitor, analyze, and report on marketing performance metrics, using data to drive decisions and improve campaign effectiveness.

Cross-Functional Collaboration:

Work closely with other departments (e.g., Sales, Product, and Customer Service) to align marketing initiatives with business objectives and support overall company growth.

Market Trends:

Stay up-to-date with industry trends, emerging technologies, and best practices to keep the marketing strategy innovative and competitive.

Vendor Management:

Manage relationships with external agencies, vendors, and partners to execute marketing projects and campaigns effectively.

Qualifications:

Education:

Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus.

Experience:

Minimum 3 to 6 years of experience in marketing, with at least 9 years in a managerial or senior role.

Skills:

Proven experience in developing and executing successful marketing strategies and campaigns. Strong leadership and team management skills. Excellent analytical and problem-solving abilities. Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms). Exceptional written and verbal communication skills.
Job Type: Full-time

Pay: ?20,000.00 - ?50,000.00 per month

Schedule:

Day shift
Work Location: In person