We are looking for a skilled Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate should be well-versed in digital channels like
SEO, Google Ads, Social Media, Email Marketing, and Content Marketing.
Responsibilities
Plan and execute digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other platforms.
Perform on-page and off-page
SEO optimization
(keywords, backlinks, technical SEO).
Create, manage, and optimize
Google Ads & Social Media Ads campaigns
.
Generate
content ideas
for blogs, social media, and ad creatives (in coordination with content/design team).
Track, analyze, and report campaign performance using tools like
Google Analytics, Search Console, Facebook Insights
.
Manage
email marketing campaigns
and automation.
Stay updated with the latest digital marketing trends, tools, and strategies.
Work on lead generation and conversion optimization.
Suggest improvements to increase ROI and brand visibility.
Required Skills
Knowledge of
SEO (on-page, off-page, technical)
.
Strong expertise in
Google Ads & Facebook Ads
campaign setup and optimization.
Experience in
social media management & marketing
.
Knowledge of
email marketing tools
(Mailchimp, HubSpot, Apollo, etc.).
Familiarity with
analytics tools
(Google Analytics, Google Search Console, SEMrush, Ahrefs).
Ability to create
basic reports & dashboards
for client performance.
Strong communication & analytical skills.
Basic knowledge of
WordPress/Shopify
for content updates.
Understanding of
content marketing & copywriting basics
.
Creative mindset for ad ideas and engagement strategies.