Job Description

Key Responsibilities:

Campaign Management:

Plan, implement, and manage online marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn, and more. Coordinate with internal teams and agencies to develop creative assets and ensure consistent branding across all digital platforms. Monitor and optimize campaign performance to maximize ROI and KPIs (e.g., CPC, CTR, conversion rates).

Social Media Marketing:

Develop and execute social media strategies to grow the brand's presence on platforms like Facebook, Instagram, Twitter, LinkedIn, and others. Create, schedule, and post content regularly, ensuring alignment with overall brand voice and goals. Engage with followers, answer inquiries, and manage online communities.

SEO and SEM:

Conduct keyword research and optimize website content to improve organic search rankings (SEO). Manage and optimize paid search campaigns (PPC) on Google Ads and other platforms to drive high-quality traffic.

Content Creation & Management:

Collaborate with content teams to create blog posts, website copy, newsletters, and other content that supports digital marketing initiatives. Write and edit engaging copy for digital ads, social media posts, email marketing campaigns, and more.

Email Marketing:

Develop and execute email marketing campaigns to nurture leads, engage customers, and promote products/services. Monitor open rates, click-through rates, and other metrics to improve future email campaigns.

Analytics and Reporting:

Track and report on key metrics such as traffic, conversions, engagement, and ROI for all digital campaigns. Analyze data and insights to continuously improve the performance of marketing initiatives. Prepare monthly performance reports for management and provide recommendations for improvement.

Website Management:

Assist in optimizing website content for better user experience and conversion rates. Work with web development teams to ensure that the website is up-to-date and aligned with marketing strategies.
Job Type: Full-time

Schedule:

Day shift
Work Location: In person