Job Description

Key Responsibilities

Social Media Strategy & Marketing

Develop and execute social media strategies across Instagram, Facebook, YouTube,

and emerging platforms.

Maintain a structured content calendar across all digital channels.

Performance Marketing

Manage Meta Ads (Facebook & Instagram) and Google Ads campaigns end-to-end.

Track performance metrics and optimize campaigns to maximize ROI.

Monitor and analyze data using Google Analytics and campaign dashboards.

Affiliate Marketing

Develop and manage affiliate partnerships to drive traffic and sales.

Track affiliate performance, optimize payouts, and ensure ROI from collaborations.

Direct Marketing

Plan and execute email, SMS, and WhatsApp marketing campaigns.

Build audience segmentation and personalization strategies to increase engagement.

Cross-functional Collaboration

Work closely with creative, product, marketing, and sales teams to align campaigns

with business goals.

Share insights from campaigns and consumer data to refine overall marketing

strategy.

Key Skills & Requirements

2-3 years of proven experience in digital marketing for consumer brands (beauty

industry preferred).

Bachelor's degree in Marketing, Communications, or a related field.

Hands-on expertise in Meta Ads, Google Ads, and Google Analytics.

Experience in affiliate marketing and managing partner networks.

Strong knowledge of email, SMS, and WhatsApp marketing tools.

Ability to create and manage multi-channel content calendars.

Analytical mindset with strong reporting and ROI-tracking skills.

Creative thinker with strong attention to detail.

Job Type: Full-time

Pay: ₹10,319.37 - ₹33,880.13 per month

Work Location: In person