Job Description

- Digital Marketing Executive (Female Candidate)Position Overview

We are looking for a

Female Digital Marketing Executive

who has a strong understanding of what type of videos perform best on

Meta Ads

(Facebook/Instagram) and

Google Ads

. The ideal candidate will not only know how to identify high-performing content but also actively source and coordinate to get these videos created. We expect someone who can think

out-of-the-box

and bring fresh ideas for ad creatives that drive user engagement and conversions.

Key Responsibilities

Creative Strategy & Research

Analyze and identify what types of

videos work best

across Meta and Google Ads (short reels, testimonials, story-based, lifestyle, trending content). Continuously research

competitor campaigns, trends, and formats

to stay ahead. Brainstorm innovative video concepts that connect with the target audience.

Video Sourcing & Coordination

Work with internal teams, influencers, and content creators to

get videos produced on time

. Write clear creative briefs for video production (tone, duration, message, audience focus). Ensure video content is optimized for ad platforms (vertical format, captions, CTA, etc.).

Campaign Support

Collaborate with performance marketing team to align creatives with campaign objectives. Suggest creative variations for A/B testing and performance improvement. Monitor video ad performance and provide insights on what's working.

Required Skills & Qualifications

Knowledge of

Meta Ads

and

Google Ads

creative best practices. Strong eye for

video storytelling, trends, and audience psychology

. Experience in working with video creators, editors, or influencers. Ability to think creatively and

generate unique video ideas

. Good communication and coordination skills. Bachelor's degree in Marketing/Media/Communication preferred.

Preferred Attributes

Out-of-the-box thinker with a passion for digital trends. Self-motivated, proactive, and able to take ownership of creative projects. Strong team player with the ability to manage multiple stakeholders.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person