strategies to increase product rankings, search visibility, and traffic across e-commerce sites.
Optimize product content and listings to improve conversion rates and sales performance.
Google Merchant Center & PLA Campaigns:
Set up and manage
Google Merchant Center
accounts for products to be listed in Google Shopping.
Plan, execute, and optimize
PLA campaigns
(Google Shopping Ads) to drive traffic to e-commerce platforms, ensuring maximum ROI and improving product visibility on Google.
Google Ads Campaigns:
Create, manage, and optimize
Google Ads
campaigns (Search, Display, YouTube) to increase traffic, drive sales, and improve conversion rates.
Conduct keyword research and implement bidding strategies to maximize campaign effectiveness.
Analyze and optimize ad campaigns for better CTR (Click-Through Rate), CPC (Cost-Per-Click), and overall ROI.
Campaign Management & Optimization:
Plan, execute, and monitor digital marketing campaigns across platforms like
Google Ads
,
Facebook Ads
,
Instagram Ads
, etc.
Use
Google Analytics
and other reporting tools to monitor the performance of campaigns and generate insights for optimization.
Content & Social Media Marketing:
Create engaging content for
social media platforms
(Facebook, Instagram, LinkedIn) to increase brand visibility and drive traffic to e-commerce platforms.
Coordinate with the design and content teams to develop creative assets for ads and social media posts.
Reporting & Analytics:
Regularly track, measure, and report on campaign performance and digital marketing efforts.
Utilize
Google Analytics
,
Google Ads
, and other tools to analyze performance, gather data insights, and optimize future strategies.
Required Skills & Qualifications:
Experience:
1-2 years in
digital marketing
with a focus on
e-commerce
.
Education:
Diploma or Degree in Digital Marketing
(mandatory).
Skills:
Google Ads
(Search, Display, YouTube) campaign setup, management, and optimization.
Proficiency in
Google Merchant Center
and
PLA campaigns
(Google Shopping Ads).
Strong understanding of
E-commerce SEO
,
Product SEO
, and
Marketplace SEO
.
Experience using
Google Analytics
for performance tracking and reporting.
Familiarity with
social media platforms
(Facebook, Instagram, LinkedIn) and content creation for ads.
Soft Skills:
Strong
communication skills
for creating compelling content and collaborating with teams.
Analytical mindset to evaluate and optimize digital marketing efforts.
Ability to work efficiently in a fast-paced environment and meet deadlines.
Strong organizational and time-management skills.
Why E-Commerce? Why This Role?
E-commerce Industry Growth:
The
e-commerce industry
is expanding rapidly, offering excellent career opportunities for those looking to work in digital marketing and online sales.
Impactful Role:
As a
Digital Marketing Executive (E-Commerce)
, you will play a key role in driving online sales, improving product visibility, and enhancing customer engagement through digital marketing.
Career Development:
This position provides opportunities to develop expertise in
digital marketing
,
Google Ads
,
SEO
, and
e-commerce
, with ample room for career growth.
Why Join Us?
Competitive salary: ?12,000 - ?20,000 per month (based on skills & experience).
Opportunities for growth in both
e-commerce
and
digital marketing
.
A collaborative, supportive work environment that fosters learning and development.
Job Type: Full-time
Pay: ?12,000.00 - ?20,000.00 per month
Benefits:
Paid sick time
Work Location: In person
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