in digital marketing with strong hands-on expertise in S
EO (technical and content),
G
oogle Ads,
p
aid social campaigns and email marketing.
D- emonstrated proficiency in G
oogle Ads, Meta Ads, LinkedIn Ads, SEO, email marketing platforms, and Google Analytics.
P- roven ability to i
ndependently diagnose and resolve SEO, email and ad campaign performance issues.
E- xperience planning, executing, and optimising e
mail campaigns, including newsletters, drip campaigns, lead nurturing, and conversion-focused emails.
E- xperience managing and optimising W
ordPress-based websites.
H- ands-on experience leveraging A
I tools
for campaign optimisation,0 automation, email personalisation and content creation.
S- trong v
isual and design sensibility,
with the ability to guide and review creative direction.
E- xceptional a
ttention to detail
across all marketing deliverables.
P-
roject management experience,
with a proven track record of improving team performance and delivery.
E-
xcellent verbal and oral communication skills
R
esponsibilities
P
- lan, develop, and execute integrated digital marketing campaigns across SEO, SEM, Paid Social, Email Marketing, Display Advertising, and Content Marketing.
O- wn end-to-end email marketing initiatives, including campaign planning, list segmentation, automation workflows, subject line testing, and performance optimisation.
C- ollaborate closely with creative and technical teams to drive website enhancements, landing page development, A/B testing, email-to-landing page funnel optimisation, and conversion improvements.
P- resent digital marketing strategies, performance reports, and actionable insights to internal and external stakeholders regularly.
M- onitor, analyse, and optimise campaign performance across SEO, paid media, and email marketing using tools such as Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Meta Ads Manager, LinkedIn Campaign Manager, email marketing platforms, and related tools.
P- repare weekly and monthly performance reports with clear insights and data-driven recommendations, including email engagement and conversion metrics.
C- reate and oversee the development of digital content, including blogs, email campaigns, social media posts, advertisements, and website copy.
I- dentify growth opportunities and optimisation strategies to improve campaign performance, email engagement, and ROI continuously.A
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