Job Description

Job Title: Digital Marketing Executive (Yesya Media)

Experience Required:

1+ Year

Industry:

Media & Entertainment

Location:

Delhi (6 Days- onsite)

Employment Type:

Full-time

About the Role

We are looking for a dynamic and smart Digital Marketing Executive with at least 1 year of experience to manage and grow our digital presence. The ideal candidate is creative, data-driven, and comfortable handling multiple digital platforms for a fast-paced media environment.

Key Responsibilities

Manage and optimize the company's presence across all major digital platforms (Instagram, Facebook, YouTube, X, LinkedIn, etc.). Plan, create, and schedule engaging content aligned with brand identity and media industry trends. Support execution of digital campaigns--social media, email marketing, influencer collaborations, paid ads, etc. Monitor daily performance metrics (reach, engagement, impressions, traffic, etc.) and prepare weekly/monthly reports. Assist in managing YouTube channel operations: metadata, thumbnails, posting schedules, SEO optimisation. Conduct competitor analysis and identify trends to improve overall digital strategy. Coordinate with internal teams (creative, PR, production) to ensure timely and accurate content delivery. Optimize content for SEO and follow platform-specific best practices. Handle basic community management--responding to comments, messages, queries, and maintaining brand tone. Assist in brainstorming and executing new ideas for digital growth.

Skills & Qualifications

Bachelor's degree in Marketing, Mass Media, Communications, or a related field. Minimum 1 year of hands-on digital marketing experience, preferably in a media or content-driven environment. Strong understanding of social media algorithms, trends, and content formats. Basic knowledge of digital advertising tools (Meta Ads, Google Ads) is a plus. Familiarity with analytics tools (Meta Insights, Google Analytics, YouTube Studio). Basic design knowledge using Canva/Photoshop is preferred. Excellent communication, time management, and multitasking skills. Creative thinking with a proactive and problem-solving attitude.

What We Offer

Opportunity to work in a dynamic media environment with creative teams. Exposure to high-impact digital campaigns and brand-building initiatives. Learning and growth opportunities across digital strategy and content innovation. A collaborative, energetic work culture.
Job Type: Full-time

Pay: ₹22,000.00 - ₹32,000.00 per month

Work Location: In person