Journeys Exotica is a premier travel brand crafting luxury experiences across Kashmir and beyond. We combine storytelling, design and operational excellence to inspire discerning travellers. We're looking for a strategic, hands-on Digital Marketing Executive to broaden our brand visibility across channels and drive measurable demand.
Position Overview
Location: Delhi (Lajpat Nagar)
As a Digital Marketing Executive, you will own and execute multi-channel digital initiatives -- from paid acquisition and social to website optimisation and analytics. You should be comfortable with both creative storytelling and data-driven campaign optimisation, and able to coordinate with creative and sales teams to deliver consistent brand experiences.
Key Responsibilities
Define, implement and manage end-to-end digital marketing campaigns across Facebook, Instagram, Google (Search & Display), and other relevant channels.
Plan and execute paid media strategy: campaign setup, targeting, bidding, creative testing, budget pacing and optimisation (Meta Ads Manager, Google Ads).
Manage organic social presence: content calendars, community engagement, social listening, and growth strategies.
Monitor, analyze and report performance (CPL, CPA, ROAS, conversion funnels); derive insights and present action plans.
Coordinate with creative, product and sales teams to align messaging and campaign assets.
Keep current with platform updates, industry trends and competitor activity; propose innovations and experiments.
What We're Looking For
Proven experience across multiple digital channels, with demonstrable results (paid & organic).
Hands-on proficiency with Meta Business Suite / Ads Manager and Google Ads..
Familiarity with web analytics (Google Analytics / GA4), UTM tagging and conversion tracking.
Strong creative sense for visual storytelling and content that performs on social channels.
Data-driven mindset -- comfortable with reporting, dashboards and drawing actionable conclusions.
Excellent communication skills and ability to work independently and meet deadlines.
Travel / hospitality marketing experience and a passion for luxury travel are a plus.
Preferred / Advantageous
Certification in Google Ads, Meta Blueprint or similar.
Previous work in travel, hospitality, DTC brands or small agencies.
Why Join Journeys Exotica?
Be part of a growing luxury travel brand focused on high-quality creative storytelling.
Opportunity to shape the digital strategy and run end-to-end campaigns.
Collaborative environment with close interaction across creative, operations and sales.
How to Apply
Ready to elevate your career? Send your CV to
hr@journeysexotica.com
with subject line:
Digital Marketing Executive - Journeys Exotica
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
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